Location - This role is hybrid with a mix of remote and in-person work. And help us imagine our future. The U of A Brand Team is responsible for marketing programs, campaigns, and initiatives that engage our many audiences and demonstrate how we lead with purpose both internally and externally.

We are One University telling the stories of change-makers, community builders, and world shapers. Reporting to the Director of Brand, the Marketing Specialist will help to develop and execute the University of Alberta’s brand strategy to build high-level brand awareness, drive acquisition (student, fundraising, revenue) and engagement, provide internal brand support, and build a community of brand champions. As a Marketing Specialist, you will be responsible for tactical campaign planning and activation for a variety of University programs and accounts.

This role is ideal for someone who is well-versed in brand and community building, and who excels in project coordination, client management, and specifically the Canva Enterprise platform. In collaboration with the Director of Brand and Brand Team, create and steward integrated marketing plans that meet the university’s marketing objectives. Lead and administer the university's Marketing on Demand program, delivered through Canva Enterprise.





Interface with and contribute to cross-functional marketing teams to deliver all elements of brand-related initiatives including events. Have overall accountability for end to end execution of internal partners’ marketing projects ensuring work is completed accurately within the agreed upon timelines and budget. Degree in Marketing/Communications or related field. ~5+ years in professional marketing roles with an understanding of marketing strategy and support and the overall media landscape, with a focus on brand marketing. ~ Experience with internal brand building in a large or complex organization. ~ Robust digital marketing technical understanding, including web content management, marketing automation, SEO, SEM, social media, and Google Analytics. ~ Experience working in an internal marketing department and or familiarity with agency-client service delivery models. ~ Ability to execute creative development and production processes. ~ A ‘‘hands on’’ creative and dynamic approach for delivering project results with a focus on best practices. ~ Strong organization and project coordination skills.

This position is subject to all applicable terms and conditions of the collective agreement between the Governors of the University of Alberta and the Non-Academic Staff Association (NASA).

📌 NOW HIRING: Marketing Representative (Edmonton)
🏢 Culture Alberta
📍 Edmonton