Banfield is looking for a Media Strategist to join the BanFam and help shape smart, insight-driven media campaigns that support our clients’ goals.You’ll work closely with internal teams to develop and execute integrated media strategies across digital and traditional channels. You’re organized, data-driven, and collaborative, with a curious mindset and a passion for delivering high-quality, measurable work that aligns with Banfield’s mission of intentional impact. Strong knowledge of traditional and digital advertising Excellent project management skills A curiosity and eagerness to learn about media campaigns Develop and present strategic direction and media recommendations for client campaigns Build and execute integrated media plans across all channels (digital, social, traditional) Assist in defining and tracking KPIs, applying an analytical lens to campaign planning and reporting Ensure quality and accuracy in all media deliverables through collaboration with internal and external stakeholders Support team development through mentorship, knowledge-sharing, and participation in training Help shape Banfield’s media point of view by staying current on media trends, platforms, and best practices Media strategy and planning Research audience insights, channel performance and media placements against the campaign objectives Align media planning with creative and strategy teams for cohesive execution Optimize media placements to ensure they deliver against objectives Present media rationale, plans, and performance updates to clients Oversee media implementation,



execute media buys and ensure campaigns launch on time and run effectively Monitor performance and provide recommendations for real-time optimizations and budget allocations Prepare and present performance reports to internal teams and clients Help identify opportunities for growth and value-add initiatives Familiarity and knowledge across all paid media channels, including traditional media (OOH, radio, print, TV) ~ Experience managing monthly digital budgets across multiple concurrent clients, with accountability for pacing and spend accuracyAn understanding of reporting tools like Looker Studio is an asset ~ Practical use of AI tools in a media context, with the judgment to verify outputs before they reach a client.

Working knowledge of GA4 and Google Tag Manager, enough to verify that conversion tracking is set up correctly and to diagnose it when reporting looks wrong ~ Hands-on build and optimization experience in Google Ads and Meta Business Manager, including campaign setup, audience and conversion configuration, and in-platform troubleshooting. LinkedIn Campaign Manager is an asset. ~ Experience as the day-to-day media lead on a major account, including presenting plans and performance directly to senior client stakeholders, with superior written and verbal communication. ~5+ years in media planning, including at least 2 in an agency or similar multi-client environment, with robust knowledge of digital planning principles ~ Fluency in both English and French is an asset Hybrid WFH model* ~ 3 weeks vacation plus one week holiday shutdown ~ A beautiful heritage building office in Hintonburg with free onsite parking ~ Team-building perks and activities including: Friday happy hour, quarterly fun day, and holiday celebrations *Banfield values diversity, equity and inclusion at our agency and within our industry. This includes women, Black, Indigenousand other racialized peoples, 2SLGBTQIA+ individuals, older adults, people with disabilities and other historically marginalized groups.

We understand that the skills needed to thrive within a creative agency are not only taught in a classroom, course or workplace, but through lived experience and self-training, too. Accommodations are available for all candidates at every stage of the selection process.

📌 Online Strategy Consultant (Canada)
🏢 Banfield Agency
📍 Canada