IMG – Innovate Media Group is a leading Calgary-based media company behind high-performing local brands, including WhatsGoodCalgary. We create content that moves culture, drives engagement, and highlights what’s happening in the city — from food and events to local businesses and community stories.

We’re hiring a Senior Content Manager — someone who already knows what works, understands algorithms, and can lead content execution from idea to publish without hand-holding.

This is a senior, hands-on content role. You are expected to arrive with existing skills, instincts, and experience in content creation, editing, and platform performance.

You’ll be responsible for managing content strategy and execution across social platforms, assisting shoots on location and in studio, and ensuring content is timely, relevant, and aligned with brand voice. IMG and WhatsGoodCalgary teams to plan, produce, and deliver high-quality content consistently.

Conceptualize, plan, and execute social media content

Film on location across Calgary and in our studio

Capture high-quality photos and b-roll

Edit content for TikTok, Instagram Reels, YouTube Shorts, and full-length features

Manage posting schedules and ensure content delivery timelines are met

Participate in brainstorming for new series,



campaigns, and creative concepts

Attend local events, restaurant openings, concerts, markets, and community activities for coverage

IMG teams to maintain brand voice and content style

Handle multiple projects and priorities in a fast-paced environment

Experience in content management, media, or agency environments

Strong understanding of algorithms (TikTok, Instagram, YouTube, organic reach, engagement signals)

Deep understanding of current content trends, hooks, pacing, and viral formats

High interest in local news, events, and culture

Strong writing and editing skills

Advanced video editing skills using CapCut, Premiere Pro, or Final Cut

Experience managing workflows in CRMs (ClickUp, Go High Level, or similar)

Account management or agency experience is highly preferred

Experience creating high-quality social media content is mandatory.

A portfolio is required and must include examples of video and social content you’ve personally created and edited. Prospect to work inside a leading Calgary media group (.A creative, collaborative, and fast-moving environment

Unique access to Calgary’s most exciting people, events, restaurants, and experiences

📌 Platform Content Coordinator Contract (Calgary)
🏢 IMG
📍 Calgary