Digitail is an all-in-one, cloud-based practice management software that allows you to run your entire veterinary practice with one single tool. By cutting down on time-consuming tasks like phone calls, paperwork, and follow-ups, they help you run a thriving practice with ease! Equipped with an AI-powered virtual assistant, Digitail automates routine administrative tasks, cuts down staff’s workload, and lets them focus on what they do best — providing exceptional care.

Digitail helps teams work smarter, see up to 2x more patients per day, and finally get home on time. With a fleet of 15+ AI Agents, 30+ integrations, and a connected Pet Parent App, Digitail saves clinics 50+ hours a month in administrative work. Rated #1 in veterinary practice management software by its user base. ~ Their AI-powered veterinary assistant automates SOAP notes, patient summaries, treatment planning, patient intake, and more. ~ Customer base more than doubled in the past 12 months. ~$10,000+ veterinary professionals and 3M+ pet parents on the platform. ~ Offices in Toronto (go-to-market), Iași, Romania (product and engineering), and London, plus a distributed US team. ~Go-to-market led by CRO Daniella Bellaire, previously Head of Sales at Shopify.

Digitail is looking for a Content Manager who is, above all, a phenomenal editor and a genuine social media guru. Someone who can take raw, messy footage and cut it into something that stops the scroll — with an eye for pacing, timing, and the small edit choices that separate “fine” from “great.” Someone who knows exactly why a video performed at 10x on Instagram but flopped on LinkedIn, and who treats the algorithm like a puzzle to solve, not a wall to post into. This is a content-creation-forward role, and editing is the core craft.

You will be in the edit bay as much as you’re in the comments and on the posts, building the audience with content that feels clever, sharp, and unmistakably native to each platform. You’ll also carry a written and long-form content component — newsletters, case studies, and webinars — though this is a supporting part of the role, not the focus. Digitail equips this role with a library of Claude AI skills built specifically to accelerate this kind of writing,



so you can turn a customer interview or webinar recording into a polished case study or newsletter draft quickly, without it pulling you away from the core video and social work.

Own Digitail’s social presence across Facebook, Instagram, YouTube, and LinkedIn, creating content that is genuinely platform-native, not repurposed across channels as an afterthought. Produce short-form video that earns attention: reels, YouTube Shorts, and behind-the-scenes clinic content that makes veterinary teams stop and watch. Bring light animation, motion graphics, and visual creativity to content where still images aren’t enough.

Film, edit, and publish independently using tools like CapCut, Descript, Canva, or similar — no waiting for a production team to make things happen. Interview veterinarians, practice managers, and clinic staff to capture authentic stories that translate into social moments. Develop and manage a content calendar that balances product education, customer stories, humour, and thought leadership — in the right ratio for each platform.

Track performance metrics: reach, engagement, saves, shares, follower growth, and what actually correlates to pipeline. Test constantly. Repurpose long-form content — podcast episodes, webinars, case studies — into snackable, platform-native formats.

Travel to veterinary conferences, trade shows, and customer clinics to film on-location content: walkthroughs, reactions, event highlights, and candid moments. Partner with the events and customer success teams to make sure Digitail shows up at every touchpoint with content worth sharing. Write customer case studies and contribute to the prospect newsletter, using Digitail’s Claude AI skill library to move from raw notes or interviews to a polished draft quickly.

Support the planning and production of webinars, including promotion and repurposing the recording into social and written content afterward. Lean on AI tools (Claude, GPT, or similar)



as a standing part of your workflow so the written component of the role stays effective and doesn’t compete with your time in the edit bay. Elite, hands-on video editing chops — you can take raw footage and cut a genuinely great short-form video without hand-holding, and you obsess over the details (pacing, sound design, captions, the cut that makes a joke land) that make content feel polished rather than just posted.

Real social media savvy: a sharp, clever instinct for platforms — you can point to specific posts, videos, or campaigns you made that grew an audience or drove real engagement, and you know exactly why a piece of content worked or didn’t. Fluency in how Instagram, YouTube, Facebook, and LinkedIn each work differently, and the instinct to create natively — and cleverly — for each one. Some experience with motion graphics, basic animation, or visual design is a genuine plus.

Strong, witty writing instincts for captions, hooks, CTAs, and community responses — you know what sounds human, what’s actually funny, and what sounds like a press release. Comfortable turning that same writing instinct toward longer-form pieces like case studies and newsletters, and genuinely AI-forward — proficient with Claude, GPT, or another LLM as part of your everyday workflow, not just aware they exist. Willingness to travel across North America (10–20%) to capture live content at events and customer sites.

Bonus: experience in healthcare, pet care, or any mission-driven consumer or B2B brand. Join a company that has more than doubled its customer base and raised a $23M Series B. This is an opportunity to shape Digitail’s social presence, bring authentic veterinary stories to life, and see the direct impact of your creative work as the company grows.

What they’re building matters — it impacts the lives of real people and pets. Comprehensive health coverage with generous PTO. AI tools and a dedicated Claude AI skill library to support your content workflow.

Yearly budget for learning and growth opportunities. Competitive compensation and equity — designed to provide you with financial security. Mike Rodgers — Head of Marketing This position can be based in Toronto on a hybrid schedule or remotely within the US. #

📌 Platform Content Coordinator Contract (Toronto)
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