Full-time, Permanent Occasional travel through Canada and US with the occasional weekend shift to accommodate your travel schedule and or events Product Marketing Manager Manager, Product Marketing & Enablement PBS has been transforming how people buy and service cars for almost 40 years, becoming the third largest Dealership Management System(DMS) provider in North America. Each month, hundreds of new users join our platform, which helps dealerships manage sales, service, inventory, and accounting. What sets us apart is how we treat our customers - as partners, innovators and friends.

Product Marketing

Managers play a key role in the successful launch and adoption of new PBS software functionality. They translate product capabilities into customer adoption, market success, and revenue growth by developing effective go-to-market plans. By understanding dealership challenges and gathering user feedback, Product Marketing Managers shape promotional strategies, inform software enhancements, and monitor product adoption to keep products aligned with customer needs and market expectations.

Develop comprehensive Product Launch Strategies for introducing new software features to customers which encompasses all activities from pre-launch to post-launch and outlines how to create awareness, generate interest, and drive adoption of the product Understand the Go-to-Market parameters, goals and outcomes associated with software features Leverage customer and industry knowledge to understand market problems and identify areas of opportunity for marketing content and future development features Communicate with internal stakeholders on Product Launch strategies and marketing messaging of software features to build consistency and optimize the customer experience Provide marketing with information and content to be used for marketing campaigns and newsletters Track and review usage statistics and develop strategies to monitor product adoption and assess effectiveness of campaigns and training processes Ability to objectively and effectively assess and react to changing business needs and requests Understand market problems through interactions with customers and PBS experts Work closely with internal teams and provide insight into new development to ensure software direction will provide true value to customers and communicate information to relevant stakeholders Build professional relationships with customers and internal stakeholders Be available as a product expert (Achieved through PBS certification, knowledge of dealership structure and processes and understanding common issues the software can alleviate. 1-2 years previous experience in the automotive industry or dealership setting Previous Managerial Experience in the Automotive Industry or Dealership Environmentwill be considered as an important asset Project Management and Strategic Development Experience Customer focus / Excellent customer service skills Solid computer knowledge.

Microsoft Office Suite

Continuous training, industry certifications, and clear pathways for career advancement Travel Opportunities - Travel to locations across Canada, the U.Medical and dental coverage to support your well-being PTO to help you recharge and maintain work-life balance Regular appreciation programs and performance-based incentives Competitive annual base salary Up to $4,800 per year in product certification bonuses Outstanding travel incentive bonuses Additional performance incentives Attractive employee referral bonuses PBS Systems is an employment-equity employer.

📌 Product Director, Travel (Calgary)
🏢 PBS Systems
📍 Calgary