Elevate product positioning at ZeroKey as a Product Marketing Manager in Calgary. Drive impactful go-to-market strategies and create engaging content for diverse buyer personas.
In this permanent, full-time role, you will lead product marketing initiatives for ZeroKey's cutting-edge portfolio. Collaborating closely with sales, engineering, and marketing teams, you will ensure effective product launches and compelling messaging that resonates with both technical and non-technical buyers. This role requires significant expertise in B2B technology and an ability to translate complex products into clear, persuasive narratives.
Key Responsibilities
- Own positioning and messaging for product portfolio
- Lead go-to-market efforts for launches and releases
- Build and maintain sales enablement materials
- Develop customer proof and reference stories
- Track and analyze competitive technologies and vendors
Requirements:
- Bachelor's degree in Marketing, Business, or Engineering
- Minimum 5 years in product marketing or related fields
- Exceptional writing and editing skills
- Strong technical fluency with B2B products
- Sales instinct with proactive feedback collection
Shape the future of ZeroKey's technology through compelling marketing strategies.