As the Product Marketing Manager, you will be responsible for product launches, core product positioning, and the multi-channel campaigns that bring new features to market. Working directly with the VP of Growth, you will turn what the product team ships into clear, compelling messaging and keep a high-velocity launch and communication cadence running every week.

Responsibilities Plan and run end-to-end monthly and quarterly multi-channel campaigns for major product launches and key customer segments, from brief to performance reporting

Run a weekly cadence of feature release communications across blog, social, email, and in-app channels

Write sharp, persuasive copy that translates current features into clear value for brands and creators

Improve and expand the core product positioning and messaging on the company website

Plan lifecycle campaigns and create content for every stage of the customer journey, including onboarding emails and in-app messaging, to drive activation and retention

Build and share knowledge of ideal customer profiles across the company

Conduct market and competitive analysis to inform positioning and internal content

Partner with Product, Design, and Engineering to align launches, onboarding, and in-product growth

Use AI tools to work faster and operate the processes that enable scalable campaigns, experimentation, and measurement

3+ years of experience in product marketing

Proven track record of shipping product launches and running multi-channel campaigns at a high cadence

Excellent copywriting and messaging skills,



with the ability to shape how a product is perceived

Strong bias for action and a focus on execution and consistent, high-quality output

Hands-on experience with content marketing and lifecycle marketing, including email and in-app communications

Solid understanding of the product-led growth funnel: activation, adoption, expansion, and retention

Daily, practical use of AI tools in your marketing workflow

Experience collaborating cross-functionally with Product, Design, and Engineering

Ability to work from the Vancouver office 3 days per week

Preferred Qualifications Experience at a startup

Background in B2B SaaS, two-sided marketplaces, the creator economy, or product-led growth companies

Deep curiosity about customer behavior and modern marketing, with an active interest in the AI and marketing community

Experience with market research and competitive analysis

Experience with paid or organic demand generation, event marketing, or customer advocacy programs such as reviews and case studies

Side projects or personal experiments with new marketing and AI tools

Competitive Pay: $90,000 - $120,000 CAD

Annual Reviews: yearly performance and compensation reviews with opportunities for raises.

Paid Time Off: 3 weeks of vacation to recharge.

Paid Holidays: observe statutory holidays with pay.

Paid Sick Leave: take care of yourself when you need it.

Autonomy & Ownership: you'll have real control over your projects and the freedom to shape how things get done.

Growth Potential: opportunity for career progression and financial growth.

📌 Product Marketing Manager (Vancouver)
🏢 Savvy Talent
📍 Vancouver