Lead product positioning and go-to-market strategy at GS1 Canada in Toronto, with hybrid in-person attendance. Shape messaging that drives adoption and growth.

As Product Marketing Manager, you will strategically market assigned products, services, and solutions across GS1 Canada’s portfolio. Reporting to the Marketing Director, you will connect product development with customer needs and business objectives. The role partners with Product Management, Demand Generation, Lifecycle Marketing, Content and Digital Experience, and Sales.

Key Responsibilities

Develop product marketing strategies supporting product growth and adoption

Lead positioning, messaging, and customer-facing product narratives

Translate technical features into customer-focused benefits





Coordinate go-to-market planning and launch readiness

Create sales enablement materials and messaging frameworks

Requirements

Five-plus years in product or strategic marketing

Experience developing positioning, messaging, and go-to-market strategies

Robust product marketing and value proposition knowledge

Experience leading cross-functional product launches

Ability to explain complex products through compelling messaging

Bring product marketing, positioning, and launch expertise to strengthen customer understanding and adoption at GS1 Canada.

📌 Product Marketing Manager Toronto (Winnipeg)
🏢 Gs1ca
📍 Winnipeg