Around 20 people, roughly $6M in annual recurring revenue, and a customer base concentrated in healthcare, legal, and insurance, where fax remains the entrenched workflow for moving critical documents. The product has evolved from fax hardware and telecom minutes into an API driven cloud service with integrations into Zoom, Microsoft Teams, Webex, and a white label UCaaS platform with more than 7 million end users. Zoom resells the service and brings them into enterprise deals, including major hospital systems.
More than 90 percent of new business comes through channel partners: hundreds of resellers, from $250 a month MSPs to accounts producing more than $12,000 in monthly recurring revenue. The market is consolidating in their favor.
Meanwhile the channel has turned competitive:
ecosystem platforms list multiple fax vendors, a tier one partner just exited voice services, and a new North American distribution agreement is waiting to be activated. The goal is to double net recent revenue next year. You have carried a channel number at a smaller UCaaS, Document Management, Telecom, or MSP business, somewhere in the $5M to $10M range.
You can hold a technical conversation about telecom and fax workflows, porting, and customization, because these buyers know their pain points in detail. You're able to commute to an office in Vancouver 2 - 3 days/week. #