Directive Consulting is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business. Performance, Communications, and Commerce, each built to share intelligence and align on revenue.

Across

Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing.

The Paid

Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience building high-performing Paid strategies for B2B businesses across Technology, Industrial, and Services markets. Oversee and lead a collection of Paid Media accounts Serve as direct support to client contacts Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic Drive referrals via client relationships and skilled network Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting,



and audience targeting to maximize ROI 3+ years experience working at a performance/digital marketing agency ~ Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others ~ Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager ~ Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization ~ Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance ~ Proven and measurable success with mid-market or enterprise accounts ~ Ability to translate and articulate strategy and tell stories with data ~ Ability to organize, prioritize and manage multiple projects simultaneously ~ You’re quality‑obsessed and have not lost your soul for advertising ~ Travel to visit clients approximately once per year, per client or as needed Effectively manage approximately five mid‑tier and enterprise accounts Exceptional decision making, as it relates to strategic direction for accounts Medical, dental, vision plans, disability,



and life insurance coverage for you and your family that fit your lifestyle Time Off - Unlimited PTO (2‑week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Bonus - Annual bonus based on tenure, which scales in total amount over time As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to [email protected]’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #

📌 Senior Account Strategist, Paid Media (Remote Canada) - Future Opening (Ottawa)
🏢 Directive
📍 Ottawa