Senior Analyst, GTM (Hybrid)

Finance, Accounting & Analytics

107K – $126K Offers Equity Multiple Ranges

FullTime

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams.

Senior

Analyst to help our Go-to-Market teams make better decisions with data. This is a broad GTM analytics role spanning Sales, Marketing, RevOps, and Customer Support. You will connect systems and data sources together, run analyses that drive business decisions, and build self-serve tools that let teams answer their own questions instead of waiting on one-off requests.

Just as important as how you build is knowing what's worth building. You will help decide which questions actually matter and define the metrics that answer them.

In this role, you will spend time with GTM teams to understand what enables them to grow and excel, and use that understanding to decide what's worth building. If you're energized by answering the most important business questions, owning complex analytical systems, and building tools that scale beyond individual requests, this role is for you.

These are the key ways you’ll contribute and create impact in this role: Architect and maintain the data and reporting system that connects our entire GTM funnel (marketing, product, sales, and CX) into a single, trusted view of the business, covering everything from pipeline health to campaign performance to customer support metrics Build scalable self-serve tools (agentic BI tools, natural language interactions, agent skills, etc.) that empower teams,



managers, and executives to track performance without relying on ad hoc requests Proactively surface risks and opportunities, spotting gaps, trends, and quality signals before they become surprises for leadership Translate complex analyses into clear, executive-ready insight that drives decisions on headcount, investment, and strategy Work closely with data engineering to ensure data integrity, tracking accuracy, and instrumentation completeness as new GTM motions launch These are the experiences and strengths that will set you up for success in this role: Proven ability to build and maintain an AI-powered reporting and insights system, meaning you can define instrumentation, structure data, and keep a body of context for AI agents to reason over reliably Solid technical foundation with an AI-native mindset. You build agents, automate workflows, and use AI tools like Claude Code in both your work and personal life, and you keep a close eye on the latest AI productivity tools Advanced SQL skills, AI-assisted proficiency in Python and R, and experience with modern analytics and data stacks (Salesforce, dbt, Databricks/Snowflake, Looker, Tableau, or similar) Able to translate complex pipeline and revenue data into clear, executive-ready narratives that drive decisions.



These principles guide everything we do — how we work and make decisions to show up for each other.

Be Customer

Obsessed – Solve problems with empathy and creativity.

Master Your

Craft – Excellence fuels impact—show up, step up, and make your mark.

Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options Paid Time Off: Flexible PTO + company holidays + designated focus periods Up to 12 weeks of paid parental leave (after 6 months of service) Protection Plans: Life insurance + short/long-term disability coverage Meals provided, commuter benefits, team offsites, and Customer Days Tuesdays and Wednesdays are our required in-office days —a time to move faster as a team, build deeper connections, make better decisions, and build together. Comprehensive medical, dental, and vision for you and your dependents Time Flexibility: Flex time off + company holidays + designated focus periods Maternity/Parental Leave EI top-up support offered (after 6 months of service) Protection Plans: Life insurance + short/long-term disability coverage Meals provided, team offsites, and Customer Days Tuesday and Wednesday are our required in-office days —a time to move faster as a team, build deeper connections, make better decisions, and build together.

Background Check + Offer Stage Belonging at Homebase Hey, We’re Homebase Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. At Homebase, we celebrate diversity and are proud to be an equal opportunity employer.

📌 Senior Analyst, Go-to-Market (Hybrid) (Toronto)
🏢 Homebase
📍 Toronto