Department ID: 21030 - Marketing-PEN Job Type: Replacement Permanent Company Description For 100 years, Reitmans (Canada) Limited (RCL) has defined the Canadian retail fashion landscape with its three iconic brands, Reitmans, RW&CO.; and PENN. Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all. Come raise the bar of Canadian fashion with us.

Fashion that celebrates every body. Penningtons, we believe fashion is about confidence, self-expression and feeling incredible in your own skin. Every campaign, image and creative detail is an opportunity to celebrate our customers and bring our brand to life.

We're looking for a Senior Art Director with a solid creative vision, a passion for fashion and a love for bringing ideas from concept to execution. Reporting to the Creative Director, you'll play a key role in shaping how PENN. Penningtons shows up across campaigns, eCommerce, digital and retail.

From developing concepts and designing layouts to directing photoshoots and elevating our visual storytelling, you'll be at the heart of our creative process. This is a hands‑on senior creative role, where your expertise, design skills and ability to influence will make an impact without direct people management responsibilities. Partner with the Creative Director to translate seasonal brand direction into compelling concepts, mood boards, visual stories and campaign experiences.

Personally develop campaign layouts, visual concepts, presentations and creative assets that set the direction for execution across channels.

Lead the creative vision on set: Own and continuously evolve our eCommerce photography standards, from styling and posing to lighting, composition, cropping and image consistency. Collaborate with Design, Merchandising, Marketing, Content, eCommerce,



Visual Merchandising and Studio teams to deliver a cohesive and inspiring brand experience.

Push creative boundaries: Bring fresh ideas, emerging trends and innovative tools, including AI-powered creative solutions, to elevate storytelling and improve creative execution. 8+ years of progressive experience in art direction, ideally within fashion retail, fashion marketing or a consumer‑focused brand. ~ A background in graphic design or equivalent professional experience, supported by a strong portfolio showcasing fashion campaigns, photography, design and visual storytelling. ~ Proven experience leading fashion photoshoots, both in studio and on location, with the confidence to guide creative teams and production partners. ~ Strong design expertise, including typography, colour, composition, photography and visual identity across digital, eCommerce and retail. ~ Experience developing and maintaining eCommerce photography standards, along with advanced knowledge of creative design tools and emerging AI technologies. ~ Bilingualism in English and French Your creative expertise will help shape how our customers experience PENN. Penningtons, from the first image they see online to the campaigns that inspire them in‑store. If you live and breathe fashion, love being hands‑on with design and photography, and know how to turn a creative vision into something truly memorable, we'd love to see your work.

Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.

Flexible Time

Off*: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones. Refer your professional network and earn a bonus for helping us grow our talented team Growth opportunities*: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals. *The use of Artificial Intelligence may be used for candidate screening purposes.

📌 Senior Art Director - Brand (Montreal)
🏢 Penningtons
📍 Montreal