Lead premium pet food growth at Open Farm through category strategy, P&L; ownership, and integrated go-to-market execution in a structured hybrid setting.

As Senior Brand Manager, you will own a category end to end, including portfolio direction, commercial economics, and channel plans. You will build frameworks, translate consumer insights into briefs, and align Sales, Creative, Retail Marketing, Social, Creators, and PR. The role partners closely with the Director of Brand Management on tentpoles and innovation.

Key Responsibilities

Monitor category growth, competition, channel opportunities, and share development

Own pet-parent and shopper insights for an assigned category

Manage revenue, margin, ROI, forecasts, and marketing investment

Build portfolio strategy, price ladders,



pack roles, and assortments

Lead launches, post-launch learning, and cross-functional go-to-market plans

Requirements

Five-plus years in CPG or category management

Hands-on P&L;, budget, and forecast ownership experience

Experience building category plans, PPA, or SKU analyses

Primary role in at least two launches or tentpoles

Fluency in syndicated data, Excel, commercial models, and AI capabilities

Bring commercial ownership, consumer curiosity, and cross-functional influence to Open Farm’s premium pet food category.

📌 Senior Brand Manager Pet Food (Winnipeg)
🏢 Open Farm Pet
📍 Winnipeg