LemFi (Series B) is building the go-to financial app for the Global South. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live. What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth.

As the Growth Manager for the UK-Kenya corridor, you'll drive LemFi's expansion across East African communities in one of our most critical markets. This is a growth role that requires you to be equally comfortable traveling to key diaspora hubs to build physical community presence and managing high-leverage organic growth. You will own direct influencer negotiations, manage external agencies, partners and key community leaders, and execute grassroots field marketing.

You'll spend 3 to 5 days every few weeks in a new UK city, representing LemFi at East African community events, building partnerships, rigorously tracking campaign performance and accelerating user acquisition. You're embedded in the communities we serve, acting as both a strategic thinker and a ground-level operator. You will work across paid channels, organic strategy, local agency partners, and product teams to drive massive user acquisition in this market, while serving as the internal voice of the user.

Map, infiltrate, and build genuine presence inside East African diaspora associations, WhatsApp groups, and community networks across the UK, seeding LemFi authentically and tracking what drives real sign-ups. Travel across the UK 3 to 5 days every few weeks, establishing on-the-ground presence in new cities.



Lead community-driven initiatives to build trust, awareness and advocacy for LemFi.

Organize and participate in local events, meetups and forums. Build and maintain strong relationships with community leaders and grassroots partners implementing tracking mechanisms to measure the exact customer acquisition cost of your offline activities. Develop and execute comprehensive user acquisition strategies tailored to East African communities in the UK.

Own growth targets for assigned markets and optimize campaigns using data and insights. Serve as the internal voice of the user, representing community perspectives in decision-making. Identify new community touchpoints and partnership opportunities across the East African diaspora (Kenya, Rwanda, and broader East Africa) and bring them live quickly.

Use AI tools to accelerate your own output - drafting campaign copy, analysing performance data, and building outreach at scale - while applying your own judgement to validate every insight before acting on it. Deep understanding of the East African community in the UK. Solid data-driven mindset.

You interpret data, track performance and adjust strategies accordingly. Self-motivated and effective working independently and in remote environments. You're willing to travel extensively and work occasional weekends to support market growth You have run growth, community, or field marketing campaigns that drove measurable acquisition.

Existing relationships within East African diaspora networks or associations in the UK. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Join us to make a meaningful difference, where high performance is a lifeline for millions.

📌 Senior Growth Manager - UK to Kenya (Toronto)
🏢 Lemfi
📍 Toronto