23 Oct
|
Staples Canada
|
Richmond Hill
23 Oct
Staples Canada
Richmond Hill
The Senior Integrated Marketing Specialist will support the Integrated Marketing team in partnering with the business units and channels within Staples to create and execute world class marketing plans that drive incremental traffic, increase brand identity and customer loyalty. Acting as a liaise between the business function leaders and marketing, they will assist in the translation of overall business needs into marketing campaigns and programs.
The Senior Integrated Marketing
Specialist will support the Integrated Marketing team in partnering with the business units and channels within Staples to create and execute world class marketing plans that drive incremental traffic, increase brand identity and customer loyalty. Acting as a liaise between the business function leaders and marketing, they will assist in the translation of overall business needs into marketing campaigns and programs. Create integrated marketing campaigns that meet business and marketing strategies and objectives.
Partner with appropriate teams to ensure overall process of creation, implementation, communication and monitoring of marketing campaigns in their portfolio.
Translate marketing objectives and consumer insights into communication strategy.
Contribute to cross-functional marketing teams to deliver all elements of campaigns.
Provide support on projects.
Stay current with industry and marketing trends to ensure continuous improvement and ongoing skills development.
Take an active role in finding process improvements to drive increased efficiency in the marketing team.
Build and analyze reports to provide visibility into marketing campaign results and measure campaign effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI.
Post-secondary education with a focus in Marketing or Communications
3-5 years prior experience in Marketing Coordination function
Experience in retail industry marketing is a definite asset.
Excellent analytical skills, for performance reporting of marketing data
High proficiency using Microsoft Office programs.
Office environment – Hybrid, with 4 days onsite in Richmond Hill, subject to the hybrid policy.
Please note, artificial intelligence may be used in certain stages to screen, assess, or select applicants, however, a human reviewer makes all final decisions. This posting is for an existing vacancy.
At Staples Canada we are dynamic, inspiring partners to our customers and the communities in which we live.
At Staples
Canada we are agile, inspiring partners to our customers and the communities in which we live. We are building an inclusive and diverse team We welcome, value and thrive on perspectives and contributions from backgrounds that vary by race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or physical ability. If you have a disability or special need that requires accommodation, please let us know. #
📌 Senior Integrated Marketing Specialist (Contract) (Richmond Hill)
🏢 Staples Canada
📍 Richmond Hill