Lead loyalty strategy and digital transformation for KFC Canada, combining customer data expertise with hands-on execution across restaurants, digital, and delivery.

As Senior Manager, Loyalty & Digital, you will align loyalty and digital strategy with broader business priorities. You will guide customer engagement while launching and scaling rewards programs, supporting e-commerce growth, and using insights to drive decisions. This role requires strategic thinking, exact execution, and strong stakeholder management.

Key Responsibilities

Develop and execute loyalty and digital strategy

Redefine customer engagement across restaurants, digital, and delivery

Launch and scale successful loyalty or rewards programs

Drive e-commerce growth and digital transformation initiatives





Use customer data and insights to guide decisions

Requirements

Four-year post-secondary degree in marketing, business, or related field

Eight or more years in loyalty, CRM, digital, or e-commerce leadership

Proven success launching and scaling loyalty or rewards programs

Exceptional communication and stakeholder management skills

MBA preferred; matrixed-environment experience preferred

Bring loyalty leadership, digital transformation, customer analytics, and precise execution to KFC Canada’s customer engagement strategy.

📌 Senior Loyalty and Digital Manager (Winnipeg)
🏢 Yum! Brands
📍 Winnipeg