Senior Manager, Medical Marketing (Remote Working) (Toronto)

Senior Manager, Medical Marketing (Remote Working) (Toronto)

23 Oct
|
Ancestry
|
Toronto

23 Oct

Ancestry

Toronto

With our unparalleled collection of more than 65 billion records, over 3.5 million subscribers, and over 27 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.

Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve. Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Fixed-Term Contract – Maternity Cover (12 months) We are looking for a well-rounded and results-driven Senior Integrated Marketing Manager to join our marketing team on a 12-month contract to cover maternity leave.

In this role, you will lead the execution of integrated marketing activities in Canada, overseeing both performance media, in collaboration with the Performance Marketing Manager, and brand and upper-funnel marketing initiatives. You will play a key role in ensuring our marketing strategy delivers a consistent customer experience across the full customer journey, from brand awareness and consideration through to conversion and acquisition. Working closely with internal teams, external agencies and international stakeholders, you will combine strategic thinking with hands-on execution, using data and insights to drive results, challenge traditional approaches and identify new opportunities for growth.





Integrated Marketing: Lead integrated campaigns in Canada, aligning brand and performance marketing activities across the full customer journey.

Media & Agency Management: Oversee external media and creative agencies, challenging recommendations and identifying opportunities to improve campaign effectiveness.

Performance & Optimisation: Monitor marketing KPIs, use data and insights to optimise campaigns, and drive a test-and-learn approach.

Budget & Project Management: Manage marketing budgets and ensure campaigns are delivered on time and against agreed objectives.

Global Collaboration: Work closely with stakeholders across Canada, the UK and the US to align local activities with global marketing strategies. 8+ years of experience in marketing, with a strong background in integrated marketing, media strategy and campaign execution. ~ Strong understanding of both brand-building and performance marketing, with the ability to connect activities across the full customer journey. ~ Experience using data, analytics and marketing KPIs to evaluate performance and inform decisions. ~ A test-and-learn mindset, with the ability to challenge existing approaches and identify current opportunities for growth. ~ Excellent project management, organisational and communication skills. ~ Experience can be either agency-side or client-side,



provided you have the ability to manage agency relationships and deliver effective marketing campaigns. ~ Familiarity with the genealogy or DNA testing industry is welcome but not essential. ~ A bachelor's degree is required. This is a 12-month fixed-term contract to cover maternity leave. The role offers remote working with occasional office attendance.

As the position involves collaboration with stakeholders in the UK and US, flexibility to attend occasional meetings outside standard working hours will be required. Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.

For candidates who live in San Francisco, CA, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. Our employees are fueled by our inquisitive nature and united by our shared commitment to help people discover, craft, and connect their family history.

Whether you’re a natural problem solver, a strategic builder, an inspired creative, or something in between—we invite you to share your story and join us in making history. #

📌 Senior Manager, Medical Marketing (Remote Working) (Toronto)
🏢 Ancestry
📍 Toronto

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