The role Based in Toronto (or remote anywhere in Canada ), you'll own our fashion product's go-to-market: from positioning and pipeline to community growth and paid conversion. This is a hands-on senior role. You'll build the marketing engine, run it, and report directly to the founder.

What you'll do Build and run the full-funnel marketing plan for our fashion product, covering independent designers, e-commerce brands, fashion houses, and agencies

Run inbound: SEO, content, email nurture, webinars, and lead magnets that fill the pipeline

Run outbound: targeted outreach, LinkedIn and email sequences, and partnerships with fashion schools, councils, and creators

Set up and manage HubSpot (or equivalent): CRM, lead scoring, workflows, and reporting

Own positioning, messaging, and launch plans for current product tiers and AI features

Work with the content writer to turn editorial output into demand

Track CAC, conversion, and funnel metrics, and report on what's working

What we're looking for 5+ years in B2B marketing, with 2+ years marketing a SaaS product





Proven experience in both inbound and outbound marketing

Hands-on with HubSpot (or Salesforce, Apollo, Lemlist, or similar) and analytics tools like GA4

Track record of owning pipeline or sign-up targets, and showing the numbers

Strong written communication and comfort making decisions without a big team behind you

Ability to explain AI-powered products clearly to non-technical buyers

Nice to have Experience in the fashion, apparel, or creative industry, or at a fashion-tech startup

Early-stage or 0-to-1 go-to-market experience

Community-led growth or creator marketing experience

Paid acquisition (LinkedIn, Meta, Google) experience

Own marketing for a new product in a market with no clear leader

Work at the intersection of fashion and frontier AI

Hybrid in Toronto, or fully remote anywhere in Canada or the US, in a culture built on curiosity and learning

📌 Senior Marketing Manager (Toronto)
🏢 OphoTech
📍 Toronto