Directive Consulting is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business. Performance, Communications, and Commerce, each built to share intelligence and align on revenue.

Across

Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifestyle Marketing.

The Paid Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience building high-performing Paid strategies for B2B businesses across Technology, Industrial, and Services markets.

This role is listed internally as Senior Account Strategist, Paid Media

Oversee and lead a collection of Paid Media accounts

Serve as direct support to client contacts

Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic

Drive referrals via client relationships and qualified network

Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels

Confirm lead routing is accurate within a CRM

Responsible for personal productivity and utilization

Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting,



and audience targeting to maximize ROI

3+ years experience working at a performance/digital marketing agency

Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others

Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager

Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization

Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance

Proven and measurable success with mid-market or enterprise accounts

Ability to translate and articulate strategy and tell stories with data

Ability to organize, prioritize and manage multiple projects simultaneously

You're quality-obsessed and have not lost your soul for advertising

Travel to visit clients approximately once per year, per client or as needed

Effectively manage approximately five mid-tier and enterprise accounts

Exceptional decision making, as it relates to strategic direction for accounts

Medical, dental, vision plans,



disability, and life insurance coverage for you and your family that fit your lifestyle

Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

Bonus - Annual bonus based on tenure, which scales in total amount over time

As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack.

In this role, you'll be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to [email protected]'re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #

📌 Senior Paid Media Strategist (Remote Canada) - Future Opening (Toronto)
🏢 Directive
📍 Toronto