We're a company on a mission - We are a unique Canadian Fintech that is the one stop shop for all financial needs of the consumer - Save, Spend, Borrow, Invest, and Protect. Every single team member, from product & engineering to sales & marketing, finance, operations, and everything in between is obsessed with one thing; helping Canadians make better financial choices. Via our digital application technology and our award-winning in-house brokerages, we help over 2M Canadians per month make a positive impact on their finances.

We have many unique businesses - a mortgage brokerage, a life insurance brokerage, a home and auto insurance brokerage, a mortgage originations and servicing business, a Financial Services Marketplace and a content business across Ratehub and MoneySense. 365 days a year we deliver our users the best online mortgage experience, personalized Credit Card and Loans options, and cheaper auto & home insurance policies than they typically get from their existing financial adviser. We are on the hunt for the right kind of people to join us and help lead us forward to continued growth. Ratehub is looking for a Senior Product Manager to join our growing Product team.

Reporting directly to the Chief Product and Technology Officer, you will own the end-to-end product strategy and execution for our Everyday Banking portfolio, partnering closely with the business unit leader to scale this high-growth segment. You're a strategic, data-driven operator who can anticipate business needs, bring structure to ambiguous problems, and turn complex ideas into world-class digital experiences that empower millions of Canadians to make smarter financial choices. Own the product strategy for the Everyday Banking portfolio (including cards, chequing, savings, investments, and loans),



translating market data and user insights into a high-growth vision.

Set the vision for AI-driven personalization that anticipates user needs and surfaces the right products and guidance. Develop deep expertise in fintech trends, competitor movements, and open banking to identify new market opportunities. Lead the pod through backlog sequencing, scrum ceremonies, and end-to-end delivery.

Make high-judgment trade-offs across scope, technical scalability, and timelines, backed by data. Define success metrics and establish reporting to evaluate product performance, surface insights, and communicate results to leadership. Optimize delivery processes and prioritization frameworks to reduce friction, mitigate risk, and accelerate team velocity.

Orchestrate end-to-end GTM plans across operational readiness, marketing alignment, and launch execution. Optimize user funnels, transforming user research and A/B testing data into opportunities that improve conversion and maximize revenue. Partner with marketing and content teams to build high-converting web experiences that strengthen SEO, GEO, and landing page performance. 5+ years of product management experience, with a proven track record of owning a product line end-to-end (ideally within fintech, personal finance, or a high-growth B2C marketplace).

Expertise using web analytics, user testing,



and A/B testing to drive conversion rate optimization and measure product performance.

Strong

Agile/Scrum background with a talent for validating concepts through MVPs and lean testing before committing to a full technology build. Fluency incorporating AI tools into the product workflow to accelerate market research, data synthesis, and rapid prototyping. A passion for UX/design and the ability to translate customer and business needs into outstanding products.

A genuine interest in the personal finance space and the problems Ratehub is solving for Canadians. We take responsible risks and are accountable for our actions. We measure what matters, iterate, learn, iterate many times in a data-driven way, which is how we will innovate.

A salary that reflects your experience and the Canadian market. Remote-First Workplace: The flexibility to work from anywhere in Canada, with occasional in-person team gatherings for collaboration.

Flexible Hours: Autonomy to manage your schedule to support work-life balance.

Comprehensive Benefits: Full health and dental coverage with no employee-paid premiums. A company-matched RRSP program to support your long-term financial goals.

Professional Development: An individual training allowance to help you grow your skills and career.

Team Socials: Regular events, both remote and in-person, to build connections across the organization. The estimated compensation range for this position, inclusive of a annual performance bonus is $125,000 - 175,000. AI technology is used in the screening and assessment process of our recruitment. Ratehub welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. #

📌 Senior Product Manager — Everyday Banking + AI (Winnipeg)
🏢 Ratehub
📍 Winnipeg