Lead qualitative research strategy at MERGE, using study design, moderation, and strategic storytelling in a hybrid work model. Shape health and wellness insights through human-first marketing.

As Senior Qualitative Insight Director, you will independently guide projects from design through delivery while coaching strategists. You will write proposals, create discussion guides, moderate interviews and online engagements, analyze themes, and build strategic reports. Client relationships remain central to success.

Key Responsibilities: Deliver projects on time against client objectives

Design studies and write research proposals

Moderate interviews, groups, Communities, and Remesh engagements

Connect emerging themes to broader strategic stories

Mentor strategists and innovate research processes

Requirements: Seven-plus years moderating and delivering client work

Market research or agency experience

Solid strategic thinking, writing, and presentation skills

Willingness to travel and flex scheduling

Commitment to required training and healthcare regulations

Bring qualitative moderation, strategic analysis, and client leadership to MERGE’s health and wellness research practice.

📌 Senior Qualitative Research Director (Picton)
🏢 Merge
📍 Picton