Professional & Business Support Posted : July 21, 2026

Full-Time The Senior UX Research & Product Designer reports to the Director, IT Product Management.

Armstrong

Collective is a world-class luxury travel experience delivering once-in-a-lifetime journeys through the most spectacular landscapes in North America. As we pursue our 2030 growth strategy, we are modernizing our digital commerce platform and adopting a product-led operating model to improve guest experience, commercial performance, and operational scalability. A central part of this transformation is redesigning how guests discover, configure, and purchase complex travel journeys — including multi-day itineraries, packages, partners, inventory availability, and dynamic pricing.

We are looking for a senior UX Research & Product Designer to own and elevate the end-to-end digital guest experience across discovery, planning, booking, and transaction. End-to-End Experience Design

Lead UX strategy and hands-on design from discovery through checkout and confirmation

Design booking flows including itinerary configuration, seat selection, pricing presentation, and payments

Simplify multi-component travel products (rail, hotels, and add-ons) into intuitive interaction models Research & Continuous Discovery

Establish and run a structured UX research practice

Conduct usability testing, journey validation, and post-purchase research

Translate research and behavioral data into prioritized product opportunities

Partner with Product Managers to test hypotheses and inform decisions Design pricing and availability experiences that build transparency and trust





Work embedded within agile product teams

Collaborate with Revenue Management and Marketing on pricing and pre-booking experience Design Patterns & Systems

Define scalable UX patterns for travel commerce

Contribute to the design system and ensure accessibility across devices UX Center of Excellence

Accountable for creating UX Center of Excellence for Armstrong Collective which would guide all future UX practices.

Responsible for coaching and uplevelling on UX specialists. 8+ years UX research and product design experience

Direct experience with travel, airline, rail, cruise, or hospitality booking platforms

Experience working within product-led or agile organizations

Strong usability testing and journey mapping skills

Data-informed design using analytics and experimentation

Comfortable designing within systems involving inventory, pricing logic, and payments

Usability testing platforms

Analytics and A/B testing tools (e.g., Corporate Office – Vancouver based; hybrid role with a minimum 3 days / week in the office The base salary offered for this role is $125,000 to $140,000 per annum and can vary based on job-related expertise, qualifications, experience and internal equity.

Eligible for Armstrong Collective’s discretionary bonus program Armstrong Collective supports our team members’ health and wellness by providing a comprehensive medical plan with 100% employer paid premiums, some of which includes: Short term disability, long term disability perks

Travel emergency assistance

Vacation time and sick time

We celebrate diversity and are committed to creating an inclusive environment for all team members.

📌 Senior UX Research & Design Lead (Vancouver)
🏢 The Armstrong Collective
📍 Vancouver