Two days in-office.

This job posting is for an existing, currently vacant position.

UX Researcher

As a UX Researcher on Priceline’s Product team, you will be an experienced UX research practitioner who is compassionate, curious, collaborative, flexible, and able to think strategically. You believe that the impact of research directly corresponds to the strength of one’s storytelling. We are a fast-paced and lean product team that believes in the power of elevating the voice of the customer to provide informed, tangible improvements to our website and app experiences.

You play a key role in fulfilling Priceline’s mission - to be the best travel dealmakers in the world - by uncovering customer needs and prioritizing product features and improvements that will be seen by millions of customers and inspire them to travel with Priceline.

Be the expert on various Priceline customer segments: know how they use Priceline, what’s important to them when they travel, their difficulties, their workflows, etc.

Conduct all stages of UX research: identifying key research opportunities, designing research plans, fielding, analyzing, recruiting participants and reporting out insights - all while gathering stakeholder consensus and interest along the way.

Drive new product opportunities by uncovering and investigating unmet customer needs.

Distill research into practical insights and opportunities that create customer value & drive business objectives.

Advocate for UX research’s integration into the product lifecycle through strong storytelling & relationship building, especially around stakeholder management & participation.

Provide thought leadership in planning and demonstrating research to inform initial product decisions long-term roadmaps.

Use AI to thoughtfully improve and accelerate your research, and enable others on the team to utilize AI workflows

3-5 years of UX research experience





Bachelor’s Degree

Strong UX research portfolio that demonstrates thoughtful research with significant business impact

Experience working with a variety of qualitative methodologies (e.g. group and 1:1 interview facilitation skills, ethnographic skills, JTBD, journey mapping, design heuristic evaluation)

Solid understanding of usage analytics and A/B testing strategies, and ability to weave this data into your research analysis

Self-starter, independent mentality - you’re not afraid to try new things and be creative in your approach to research

Comfort with remote research techniques and tools (e.g. Master’s degree in one of these fields: Design, Psychology, Human-Centered Design, Human Factors, Cognitive Psychology, or other related field highly preferred

Experience working in Travel industry or B2C e-commerce solutions

Experience analyzing data in Tableau dashboards and / or Google Analytics

Experience delivering insights to senior management and leadership

Customer, Innovation, Team, Accountability and Trust.

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant.

The salary range for this position is $100,000 to $115,000 CAD

Our success as one of the biggest players in online travel is all thanks to our incredible, dedicated team of talented employees.



Priceliners are focused on being the best travel deal makers in the world, motivated by our passion to help everyone experience the moments that matter most in their lives. Whether it’s a dream vacation, your cousin’s graduation, or your best friend’s wedding - we make travel affordable and accessible to our customers.

We’re a grown‑up, startup. We’re on the cutting edge of innovative technologies. We keep the customer at the center of all that we do. Our ability to meet their needs relies on the strength of a workforce as diverse as the customers we serve.

Nasdaq: BKNG) family of companies, a highly profitable global online travel company with a market capitalization of over $80 billion. Adaptable work at Priceline On the remaining days, you can choose to be remote or in the office.

Health & wellness coverage including medical, dental, vision, and mental health resources including PTO, holidays, a company-wide Priceline Pause reset week, and paid volunteer days including the ability to work up to 4 weeks per year from anywhere, parental leave, dependent care and family support resources, Summer Fridays, and office perks like stocked kitchens and catered meals (varies by location)

such as retirement plans with company contributions, life and disability coverage, and tax-advantaged accounts

Signature travel perks like travel and partner discounts, tuition support, legal support, and pet benefits with Employee Resource Groups (ERGs), social events, recognition programs, and service awards that help you connect, grow, and celebrate together

Inclusion is a Big Deal! To be the best travel dealmakers in the world, we believe our team should reflect the broad range of customers and communities we serve. We’d love for you to join us and help shape what makes our team extraordinary. #

📌 Senior UX Research Strategist (Toronto)
🏢 Priceline
📍 Toronto