Senior UX Product Designer, Engagement

This is a hybrid role to the Toronto HelloFresh Headquarters

Senior Product Designer to join our Engagement team , shaping experiences that deepen customers’ relationships with HelloFresh and create more reasons to engage with our products over time. As a Senior-level individual contributor, you’ll lead complex, high-impact challenges across You’ll combine strong product design craft with experimentation, systems thinking, and commercial awareness to create experiences that are useful, rewarding, and capable of building lasting customer habits. AI-native design environment , using AI throughout the design lifecycle to accelerate discovery, synthesis, prototyping, and execution — while exploring how emerging technology can create more relevant and personalized customer experiences.

At Senior level, we expect you to independently lead ambiguous product challenges, influence product direction, and contribute patterns and practices that make the broader team stronger. You’ll remain deeply involved in the craft, using the quality of your thinking, design, and collaboration to bring others along. Lead high-impact UX experiences Own the end-to-end design of experiences across that strengthen customers’ relationships with our brands.

Design experiences that give customers compelling reasons to return, participate, explore, share, and get more value from HelloFresh over time. Translate complex customer and business problems into experiences that feel simple, motivating, and relevant while driving measurable outcomes such as engagement, retention, lifetime value, and referral-driven acquisition. Think beyond individual features or transactions to understand how repeated interactions can build habits, trust, and long-term customer value.

Help shape product direction Partner with Product, Engineering, Data, Research, Marketing, CRM, and Content Design to identify opportunities across the customer lifecycle. Connect customer needs, behavioural insights, commercial goals, and emerging technology to develop strong product directions. Help define how loyalty, referrals, discovery, and other engagement experiences connect into a coherent customer relationship rather than a collection of disconnected features.

Move comfortably between contributing to longer-term vision and delivering tactical improvements that generate measurable impact today. Bring a strong design perspective to your product area while remaining open to evidence, experimentation, and the expertise of your partners. Use quantitative and qualitative insights to identify opportunities, develop hypotheses, and design high-impact experiments.

Partner closely with Product and Data to understand customer behaviour and translate signals such as participation, frequency, retention, redemption, sharing, and conversion into actionable design opportunities. Explore how different mechanics — from rewards and incentives to personalization and social sharing — influence customer motivation and behaviour. Look beyond the outcome of individual A/B tests to identify patterns and insights that can inform future product and design decisions.

Balance short-term commercial impact with the quality and sustainability of the longer-term customer relationship. Work AI-natively Integrate AI into your day-to-day design practice,



from exploration, research synthesis, and ideation through rapid prototyping and design-to-code workflows. Use tools such as Claude & Claude Code, Gemini, Figma AI, and emerging technologies to shorten the distance between an idea and something customers can experience and validate.

AI-native engagement experiences , including personalization, recommendations, adaptive experiences, conversational interactions, and new ways to help customers discover and get value from HelloFresh. Apply strong design judgment to AI-generated outputs, understanding when AI accelerates quality and when human craft, intuition, and critical thinking matter most. Raise the bar for design craft Create polished, intuitive experiences with robust attention to visual hierarchy, interaction design, motion, micro-interactions, content, and overall usability.

Identify opportunities to improve the quality and coherence of the Engagement experiences you work on. Contribute patterns, practices, and examples that help other designers deliver stronger work. Design systems, not just screens loyalty, referrals, rewards, discovery, brands, markets, and customer segments .

Partner with our design system teams while contributing Engagement-specific patterns where needed. Help reduce design debt and fragmentation by creating solutions that make future experimentation faster without sacrificing relevance or quality. Guide cross-functional partners through ambiguity and trade-offs, advocating for customer-centred solutions while understanding commercial and technical constraints.

Marketing and CRM to ensure product experiences and customer communications reinforce one another across the lifecycle. Build alignment through clear communication, evidence, and strong design rationale rather than formal authority. Senior-level product design experience 4–6+ years of product design experience , although we care more about the scope, complexity, and impact of your work than years alone.

A strong portfolio demonstrating end-to-end ownership of complex consumer experiences, from understanding the problem through shipped outcomes and learning.

Experience independently navigating ambiguous problems, making sound design decisions, and influencing product direction within your area. B2C consumer products , ideally within e-commerce, subscription, marketplace, loyalty, social, content, or other high-frequency digital experiences. You understand how product experiences can influence customer motivation, frequency, habit formation, retention, and advocacy — not just immediate conversion.

You understand experimentation deeply and can translate behavioural data, customer insights, and business metrics into meaningful design opportunities. You can balance commercial outcomes with customer value, trust, and the quality of the longer-term relationship. Exceptional product design craft Strong expertise across interaction and visual design, including hierarchy,



information architecture, responsive behaviour, motion, and micro-interactions.

You understand how thoughtful interaction and visual design can create moments of delight and motivation without compromising clarity or usability. AI-native design fluency AI is already part of how you work, not something you are waiting to adopt. You regularly use AI across multiple stages of your design process, whether that’s discovery, synthesis, ideation, prototyping, or execution.

You’re comfortable experimenting with tools such as Figma AI, Claude, Claude Code, Gemini, or similar emerging technologies. You’re interested not only in using AI to work faster, but in understanding how it changes what we can design for customers. You naturally look beyond the individual screen or experiment to understand how experiences connect across the customer lifecycle.

You have experience creating reusable patterns or modular solutions that can work across journeys, customer contexts, brands, or markets. You can balance the benefits of consistency and reuse with the need to design for the specific customer motivation and context at hand. You bring conviction to your design decisions while remaining open to evidence, experimentation, and alternative perspectives.

You’re comfortable working beyond traditional design boundaries: shaping product decisions with Product Managers, exploring technical possibilities with Engineers, working with Data to understand behaviour, and partnering with Research, Content Design, Marketing, and CRM to understand and influence the broader customer experience. you designed, but the customer insight, hypothesis, trade-offs, and business rationale behind it. Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships! Vacation & PTO - We offer generous vacation and PTO to help you create a good work-life balance.

A parental leave top-up program for expectant parents. From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun! Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.

Food Puns - Flexible Hybrid Approach At HelloFresh, we know that adaptable work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience. To meet these needs, we are pleased to provide Flexible Hybrid work.

Flexible

Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week. #HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. While these tools assist our workflow, all final selection decisions are made by our hiring team.

Toronto, ON Pay Range $120,000 — $130,000 CAD #

📌 Senior UX Product Designer, Engagement (Toronto)
🏢 HelloFresh
📍 Toronto