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Financial

Analyst – Market Strategy & Revenue Management (MSRM) position at General Mills Canada Corporation is accountable for financial management, oversight, and Market Strategy & Revenue Management finance partnership for the Cereal Business Unit (BU). This role provides financial thought leadership to enable the delivery of short & long-range strategic objectives for the MSRM Cereal team through planning and execution. Acting as an integral role between BU and Sales teams, this role partners closely with the Strategic Revenue Management (SRM) and Market Strategy (MS) Manager positions on the Cereal business to support the strategy & execution of the Cereal portfolio’s objectives.

This role has ownership over the monthly trade forecast for the Cereal business, while partnering with both the Sales & BU Finance teams, playing a critical role in end-to-end organizational communication from strategy through to execution. The right candidate will have a holistic understanding of the P&L; with a focused expertise in pricing, merchandising & trade mechanics to support forecast accuracy and agile decision-making. This candidate will be an expert in managing ambiguity, thriving in an agile environment and making the complex simple.

This role requires the ability to take a proactive approach in managing & simplifying competing priorities while also being able to simplify complex financial modelling in a succinct manner for organizational stakeholders. This role offers great career opportunities and reports to the Finance Manager, MSRM.



Owns annual operating plan for MSRM initiatives as well as customer target setting for the Snack BU Has a clear and holistic understanding of the Cereal BU’s business performance, with an ability to influence results and the strategy of the MSRM role as a part of the business model.

Champions strong controls across the MSRM environment, while overseeing monthly MSRM Trade Reviews, to ensure strong forecast accuracy, communication, and visibility of trade investment choices for the Cereal BU across the customer landscape. A university degree in Finance or Business Administration ~3+ years of relevant experience in Finance, preferably in CPG ~ Demonstrated ability to translate financial analysis into insights & actions. ~ Previous commercial experience an asset influences across boundaries to develop and execute long term strategies; drives sound/financial business decisions that balance internal P&L; performance while remaining competitively externally.

Technical/Financial Acumen: Demonstrates technical/financial knowledge in a value-added way; understands, practices, and propagates proper accounting, policy compliance and reporting while ensuring a strong control environment.

Ability to Create Flexible Environment: sets aggressive goals and priorities, delivers on short and long-term commitments, makes timely high-quality decisions, adds superior expertise. Applicants for this position must be currently authorized to work in Canada on a full-time basis.

General

Mills will not sponsor applicants for this position for work visas.

General

Mills is committed to Employment Equity and encourages applications from all qualified candidates. Accommodations are available upon request for candidates with disabilities taking part in all aspects of the recruitment and selection process.

At General

Mills we strive for each employee’s pay at any point in their career to reflect their experiences, performance, and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to expertise, skills, and relevant work experience.

📌 Sr. Financial Analyst - Market Strategy & Revenue Management, Cereal (Mississauga)
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📍 Mississauga