HelloFresh's Onboarding squad owns the highest-leverage window in the customer lifecycle: from the moment a prospect converts to the moment they become a settled, loyal customer. Onboarding is the connective tissue that links the conversion funnel to long-term customer value.

We are hiring a Staff Product Manager to lead the Onboarding squad and define the product vision for how HelloFresh guides new customers from their first delivery into habitual, high-value subscription. You will own the end-to-end early customer experience across web and app - spanning post-checkout confirmation, subscription management, digital engagement, and the critical Box 1 to 2 to 3 progression - across all HelloFresh Group brands, including Factor.

The defining product challenge ahead is building and scaling the Next Best Action (NBA) framework: an ML-powered, segment-aware system that identifies the right action for each customer at each moment in their early lifecycle and delivers it seamlessly across web and app surfaces. This role demands a PM who is obsessed with solving customer pain points and equally obsessed with the cross-squad collaboration required to do it at scale. Onboarding does not sit inside a single product surface - it spans the activation funnel, CRM and lifecycle communications, app and engagement experiences, and Data Science.

Lead the build and scaling of the Next Best Action (NBA) framework - a segment-aware, state-aware personalization system that dynamically surfaces the right customer action at the right moment across web and app.

Own the full-surface onboarding experience - welcome dashboard, subscription management, meal selection flows, app onboarding layer, and CRM-triggered touchpoints - ensuring coherence and quality across every channel and surface.

Partner with Data Science and Engineering to define the data and ML foundations that power personalized, segment-aware onboarding at scale.

Act as the connective tissue between squads and tribes: align the Activation funnel squad, CRM and Communications tribe,



and App and Engagement team around a unified onboarding strategy and shared north-star metrics.

Build deep consumer empathy through qualitative research, quantitative funnel analysis, and direct customer engagement - and bring the early customer voice into every product decision.

Own BAU operations: triage funnel issues rapidly, maintain onboarding health monitoring, and serve as the escalation point for anything threatening early retention performance.

Drive cross-functional alignment as a single-threaded leader across global tribes and alliances - creating clarity and shared direction needed for the squad to ship at velocity.

Customer Lifecycle & Early Retention Expertise: A deep understanding of subscription customer lifecycle dynamics - churn triggers, early retention levers, and the interplay between product experience and commercial outcomes. Proven experience owning end-to-end product experiences that span web and native app - including the architectural and strategic choices that come with maintaining coherence across channels. You understand how in-product engagement, push notifications, CRM communications, and app surfaces form a single connected customer journey.

6+ years of PM experience at Senior or Staff level, with hands-on expertise running structured growth experiments - A/B and multivariate testing, holdout groups - in consumer subscription products. Exceptional ability to operate across squad and tribe boundaries - aligning Engineering, CRM, Data Science, Design, and Marketing around a shared goal without direct authority.

Data and ML Product Fluency:



Comfortable partnering with Data Science to define and govern ML-powered personalization systems. Proven experience taking complex, ambiguous product problems and turning them into shipped product at scale - from initial vision through delivery. You are as comfortable in a customer interview or usability session as in a funnel analytics deep-dive, and you consistently work backwards from user needs to define what to build.

Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!

Vacation & PTO - We offer generous vacation and PTO to help you create a good work-life balance.

A parental leave top-up program for expectant parents.

Growth & Development - We support your career progression and invest in your continued learning through experiences and initiatives owned by our dedicated L&D; team

From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!

Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering work from home flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.

To meet these needs, we are pleased to provide Flexible Hybrid work.

Flexible

Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

164,850 - $174,850 CAD #

📌 Staff Product Manager, Growth Onboarding (all genders) (Toronto)
🏢 HelloFresh
📍 Toronto