Drive impactful demand generation as a Demand Generation Manager at Westland. Leverage your expertise in paid media and marketing automation to convert campaigns into measurable business outcomes. As a key player in Westland’s Digital Marketing team, you'll lead integrated demand generation strategies tailored for various brands and provincial markets.
With a focus on lifecycle journeys, content, and conversion optimization, you'll enhance lead qualification and foster long-term client relationships. This role demands a strategic mindset alongside hands-on execution skills to ensure success. Key Responsibilities:
- Lead demand generation initiatives across various brands and products
- Build and optimize automated workflows in HubSpot and Salesforce
- Direct paid media strategies across multiple platforms
- Enhance conversion performance using data-driven insights
- Deliver actionable reporting to marketing leadership Requirements:
- 5+ years of demand generation experience
- Expertise in Google Ads and LinkedIn Ads
- Proven ability in marketing automation tools
- Robust analytical skills using GA4 and SEMrush
- Experience in budget management for campaigns Harness your demand generation expertise to impact client acquisition and retention at Westland.