VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including Astra Zeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.About WPPWPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit .At VML Canada (a WPP company), we create connected brands that impact the world. We are looking for a Director of Social Strategy who is ready to shape the future of how brands connect with people. Reporting to the Chief Strategy Officer, you will be the visionary force behind social strategies, campaigns,



and real-time activations for a diverse portfolio of enterprise brands.This role is about more than managing platforms — it is about building our social capability, driving agency growth, and leading a team to translate cultural insights into brave, impactful work. If you are a strategic leader who thrives on turning complex business challenges into compelling social narratives and you want to take ownership of setting the standard for social excellence, we want you to lead the charge.What You'll DoDefine and champion the overarching social vision, strategies, and playbooks for a diverse roster of enterprise brandsLead the translation of social listening, cultural trends, and community behaviours into actionable insights that guide strategic brand decisionsCollaborate seamlessly across creative, strategy, data, and media teams to ensure social initiatives drive measurable business outcomesArchitect and oversee high-impact campaigns — from influencer partnerships and UGC to real-time cultural activationsMentor and grow a high-performing team, fostering a culture of continuous learning and developmentAct as a trusted advisor to senior clients, influencing their approach to social and communicating complex strategies with clarity and confidenceDrive agency growth by proactively identifying new business opportunities and positioning VML's social capabilities in the marketWho You AreA curious,



strategic problem-solver who looks beyond the obvious to uncover insights and simplify the complexAn empathetic leader who builds deep trust with clients and empowers team members to do their most meaningful workA bold thinker comfortable navigating ambiguity, challenging the status quo, and championing ideas that elevate brandsWhat You'll Need8+ years of experience in social marketing or strategy, with a proven track record on large-scale, complex initiativesDemonstrated experience leading, coaching, and developing direct reportsDeep expertise in social platforms, audience behaviours, and digital cultureExceptional communication and presentation skills across diverse stakeholder settingsProven ability to collaborate across departments, disciplines, and organisational levelsThe base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.$90,000 - $140,000 USDWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.WPP (VML) is an equal chance employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.#J-18808-Ljbffr

📌 Director Of Social Strategy (Toronto)
🏢 VML Canada
📍 Toronto