Lead PPC and SEO strategy remotely for Blacksmith Agency, combining Google Ads expertise with conversion optimization and client-facing leadership.
As a senior Performance Marketing Specialist, you own strategy, performance, and execution oversight across paid search, paid social, SEO, and conversion optimization. You will support clients across multifamily, B2B, and technical verticals while shaping recommendations with account executives. The role combines analytical depth, communication, and operational accountability.
Key Responsibilities: Lead PPC and SEO strategies across multiple client industries
Build ninety-day, six-month, and annual growth roadmaps
Audit campaigns, keywords, bids, landing pages, and CRO opportunities
Oversee technical SEO, link building,



and programmatic pages
Present monthly and quarterly performance summaries to clients
Requirements: Four to seven years in PPC, SEO, or full-funnel strategy
Experience managing paid and organic channels simultaneously
Expertise with Google Ads, GA4, and Google Search Console
Ability to articulate strategic recommendations to clients
Experience overseeing execution teams and deliverable quality
Own measurable marketing outcomes through PPC, SEO, analytics, roadmaps, and conversion optimization at Blacksmith Agency.

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📌 Senior PPC SEO Strategy Specialist (British Columbia)
🏢 Blacksmith Agency
📍 British Columbia