remote, but based in Toronto preferred (Canada or US)

Revenue Marketing / Growth Consulting

This posting is for an existing vacancy.

We're looking for a VP of Revenue Marketing Services to lead client engagements that design, build, and activate advanced revenue marketing practices. You'll work directly with client CMOs, Revenue Marketing leaders and Marketing Operations/Revenue Operations leaders to design the strategies, processes, and programs that drive measurable, predictable revenue, then help their teams implement them.

You'll be accountable for designing programs that get implemented, adopted, and that move client pipeline and revenue metrics.

Lead client engagements from discovery through design, implementation, and enablement of revenue marketing practices (demand generation, ABM, lifecycle marketing, marketing/sales alignment, attribution, and advanced intent-based, AI orchestrated programs).

Diagnose gaps in a client's current marketing-to-revenue engine (targeting, messaging, programs, people, process, technology, and data), and build a prioritized roadmap to close them. In several of these areas you will work closely with your consulting peers within our company.

Design and stand up scalable programs: lead scoring and routing, campaign orchestration, account-based strategies, funnel/pipeline metrics frameworks, and reporting/attribution models.

Partner with client stakeholders to drive adoption, including training client teams, building playbooks, and helping embed new processes into BAU operations.

Act as a trusted advisor to senior client stakeholders (CMO, CRO, VP Revenue Marketing), identifying opportunities to expand scope, working alongside your Client Executive peers in our company.

Mentor our Associate Consultants as they support you in delivering client projects through research, data analysis,



client documentation development and program activation. Support business development, helping to scope engagements, contribute to proposals, and participate in sales conversations as a subject matter expert.

Stay current on martech/salestech ecosystem, AI-driven marketing capabilities, and evolving B2B buyer behavior to keep client solutions relevant in a dynamically changing environment.

This role picks up execution where our Growth Strategy Consulting engagements leave off. You'll receive ICP, segmentation, positioning, messaging, and content strategy frameworks from that function and are responsible for confirming they're specific enough to build campaigns, scoring models, and ABM programs against before accepting the handoff. If a framework isn't execution-ready, you're expected to flag the gap and work with the Growth Strategy Consulting lead to close it. 10+ years in B2B revenue marketing, growth marketing, or demand generation leadership roles on the client side.

Consulting experience is preferred but not required. Consulting-style delivery skills are essential: structuring ambiguous problems, running workshops, producing explicit deliverables, managing scope and stakeholders.

Demonstrated experience designing and implementing demand gen/ABM programs, lead lifecycle and scoring models, and marketing attribution frameworks. Deep fluency with marketing/sales tech stacks (e.g., Salesforce, HubSpot, Marketo, 6sense, Demandbase, or similar) and how they connect to revenue reporting.

Proven ability to advise and influence senior executives; comfortable being the smartest person in the room on revenue marketing without being the most senior person on the org chart.

People leadership experience, building, mentoring, and directing consulting teams.

If you require accommodation at any stage of the application or selection process, please let us know and we will work with you to meet your needs. #

📌 VP, Revenue Marketing Consulting (Toronto)
🏢 Demand Spring
📍 Toronto