23 Oct
|
SALT XC
|
Ontario
Media strategy leadership defines this Managing Director role at Salt, guiding investment, planning, and optimization across a North American client portfolio.
As Managing Director, Media, you will shape integrated full-funnel strategies and guide senior media leaders. You will oversee buying, measurement, audience strategy, and media technology across digital, social, programmatic, search, video, broadcast, and retail media. The role balances long-term vision with hands-on leadership.
Key Responsibilities: Lead integrated media strategies aligned with client business objectives
Guide channel strategies, investment allocations, and audience approaches
Oversee media budgets, governance, buying, and investment stewardship
Champion measurement frameworks, reporting, testing, and continuous improvement
Represent Salt in client presentations, industry events, and forums
Requirements: 12+ years in media planning, buying, strategy, or agency leadership
Experience leading large client portfolios and media investment programs
Expertise across digital, social, programmatic, search, video, and retail media
Robust commercial and financial acumen overseeing large-scale media budgets
Advanced understanding of platforms, analytics tools, and data ecosystems
Lead Salt’s media practice through strategy, investment stewardship, measurement, and optimization that deliver measurable business impact.
#J-18808-Ljbffr
📌 Managing Director Media Strategy (Ontario)
🏢 SALT XC
📍 Ontario