Senior Paid Advertising Specialist Full time
What can I expect to do? Manage digital advertising campaigns across Google, Facebook, Instagram, and Amazon, ensuring superior performance and continuous optimization
Develop high‑yielding digital marketing campaigns to support lead generation, nurturing, and revenue growth
Identify digital growth opportunities across paid channels and recommend strategies to scale performance
Set up and perform daily account management on all PPC campaigns, ensuring spend is optimized and aligned with client goals
Write engaging, conversion‑focused ad copy across multiple industry verticals, adapting tone and messaging based on campaign intent
Monitor campaign results and implement A/B testing, keyword optimization, bid adjustments, segmentation, and other performance tactics
Create target audience segmentation strategies to ensure campaigns reach the right users at the right time
Build and optimize dashboards in Google Analytics and run relevant reports to evaluate marketing performance across the full customer journey
How do I qualify? 3 to 5 years of progressive experience in digital marketing roles
Robust knowledge of SEM/PPC best practices
Proven analytical skills with the ability to think creatively and strategically
High attention to detail and strong deadline management
Proficiency with Google Analytics, Google Ads, and Keyword Planner
Strong multi‑tasking, analytical, and problem‑solving abilities
Excellent English verbal and written communication skills
Who We Are Sovi Creative is a leading Digital eCommerce Agency and Shopify Plus Partner. We work with industry‑leading clients as a one‑stop destination for cohesive strategy, digital design, development, and growth marketing. Our worldwide client base spans multiple industries, and we are known for our high‑quality, innovative work.
Perks / Benefits Casual dress code
Tight knit innovative team dynamic
Extended health and dental care
Flexible work schedule
Work from home
We work hard but also take the time to celebrate successes together
Casual dress
Dental care
Extended health care
Flexible schedule
Work Location Hybrid/Remote in Mississauga, ON