Shape CBC News marketing in Toronto through integrated strategy, solid writing, and digital storytelling across hybrid and telework arrangements. Help public-interest journalism connect with audiences nationwide.
As a Senior Communications and Marketing Specialist, you will champion CBC News programming across digital and traditional platforms. The work combines audience development, social media, creative production, and stakeholder collaboration. Your purpose is to amplify CBC News content and strengthen meaningful connections with Canadians.
Key Responsibilities: Develop integrated marketing plans for CBC News programming
Create audience strategies that drive tune in and engagement
Produce promotional materials for CBC and external platforms
Collaborate with stakeholders, personalities,
and local CBC teams
Champion inclusive messaging across communications initiatives
Requirements: University degree in marketing, communications, public relations, or related discipline
Five years of direct communications and marketing experience
Superior writing, editing, and proofreading skills
In-depth skills across multiple social media platforms
Knowledge of CBC, current affairs, and news programming
Bring senior marketing strategy, persuasive communications, and news expertise to CBC News audiences across Canada.