Web & Digital Platform Manager (Toronto)

Web & Digital Platform Manager (Toronto)

23 Oct
|
Publicis Groupe
|
Toronto

23 Oct

Publicis Groupe

Toronto

Saatchi & Saatchi is an advertising agency with the belief that creativity, data, media and technology should all work together, and we use that to influence human behavior and drive success for clients. S&S; is one of the world's largest agency networks with 114 offices and more than 6000 employees globally. Here in our Toronto office we work with some of the countries most valued brands including Toyota, Buckley's, and Children's Advil, as well as several under the Mondelez banner (Crispers, Oreo, and Chips Ahoy just to name a few).

The Digital

Manager is a performance media leader responsible for bridging execution, data, and learning across paid channels including paid search, paid social, programmatic, and emerging digital platforms.

This role owns the translation of business objectives into scalable, measurable performance marketing systems, ensuring media investment drives qualified lead growth, efficiency, and long-term optimization—not just short-term channel metrics.

The Digital Manager is expected to operate as:

A governance and quality lead across platforms, measurement, and AI-enabled optimization A capability multiplier for teams through thought leadership, training, and best practices

Lead performance media strategy and execution across paid channels

Use media as a learning layer to inform content, CRO, and experience decisions

Own testing frameworks, audience growth strategies, and optimization roadmaps

Govern AI-enabled media capabilities with accountability and intent

Act as a lead partner in client planning, QBRs, and RFPs





Enable teams through best practices, training, and frameworks

Strategic & Performance Expertise

Deep experience planning and executing performance-driven media programs across paid search, paid social, and programmatic

Ability to align media strategy with platform delivery mechanics, audience intent, and measurable business outcomes (lead quality, CPA efficiency, downstream value)

Data, Measurement & Optimization Leadership

Experience translating performance signals into actionable insights for clients and internal teams

AI-Enabled Media & Automation Governance

Hands-on experience applying AI across:

Creative performance analysis

Proven ability to establish guardrails, success criteria, and human oversight so automation serves business outcomes—not just platform efficiency

Lead cross-functional collaboration with analytics, web and creative teams

Solid communication skills, including client education, POV development, and senior-level storytelling

We're committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. #

📌 Web & Digital Platform Manager (Toronto)
🏢 Publicis Groupe
📍 Toronto

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