Lead omnichannel campaigns at Gowling WLG, using strategic storytelling and data fluency to support brand-to-demand programs. This hybrid role is available across Canada.
As a Marketing Specialist reporting to the Brand & Marketing Leader, you will develop integrated campaigns supporting the Firm’s growth objectives. You will collaborate across Business Development & Marketing, translating business goals into compelling narratives, go-to-market strategies, and measurable initiatives. The work spans brand programs, sponsorships, content, events, social, digital, and communications.
Key Responsibilities: Design and deliver end-to-end omnichannel marketing campaigns
Translate business goals into campaign narratives and go-to-market strategies
Coordinate social, digital, events, and communications execution
Define KPIs,



analyze performance, and optimize campaign plans
Prepare campaign reports, results, and recommendations
Requirements: Bachelor’s degree in business, marketing, or related field
Five-plus years of marketing experience focused on omnichannel campaigns
Proven integrated campaign delivery with measurable business impact
Robust project, stakeholder management, and communication skills
Comfort understanding data and turning insights into action
Bring campaign leadership, creative judgment, and analytical thinking to Gowling WLG’s Canada-wide hybrid marketing team.

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📌 Omnichannel Marketing Campaign Specialist (Alberta)
🏢 Gowling WLG International
📍 Alberta