Lead cross-channel media strategy and investment at Salt Media in Toronto, using analytics and platform expertise within a hybrid schedule.
As Senior Media Director, you will direct media planning, buying, optimization, and reporting across CPG clients in North America. You will align investment with business objectives and lead media managers and directors. The work requires robust channel logic, audience strategy, measurement, and stakeholder communication.
Key Responsibilities: Lead portfolio media plans and investment approaches
Own cross-channel strategy and plan alignment
Set optimization roadmaps and reporting rhythms
Train and mentor media managers and directors
Guide testing, measurement, and audience strategies
Requirements: 8–12 years in media planning, buying, or investment strategy
5+ years in senior media leadership within an agency
Experience leading cross-channel client strategies
Proven direct-report management and career development experience
Strong analytical, presentation, and platform fluency
Bring senior media leadership, investment strategy, analytics, and optimization expertise to Salt Media’s Toronto team.

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📌 Senior Media Strategy Director Toronto (Ontario)
🏢 SALT XC
📍 Ontario