Drive B2B demand generation for Seequent from Vancouver, combining multi-channel campaigns with analytical program optimization. This office-based position requires at least three days weekly onsite.
Reporting to the Senior Marketing Manager, Civil, you will develop segment-focused strategies supporting pipeline growth, solution positioning, customer engagement, and sales enablement. The work spans global markets and combines strategic planning with hands-on execution. Success requires campaign expertise, marketing technology knowledge, and robust cross-functional partnership.
Key Responsibilities: Design go-to-market plans with segment marketing and product experts
Deliver campaigns across awareness, adoption, and the customer journey
Assess performance and recommend revenue-focused campaign optimizations
Coordinate stakeholders, workflows,



and campaign management activities
Lead market research generating industry insights and thought leadership
Requirements: Five-plus years of B2B software or services demand generation
Bachelor's degree in business, marketing, or related discipline
Experience executing multi-channel B2B technology campaigns
Advanced experience with Marketo, Salesforce, ABM, ad tech, and video platforms
Digital marketing expertise across PPC, SEO, content, and organic social
Apply B2B campaign, marketing technology, and analytical optimization expertise to support Seequent's global growth from Vancouver.

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📌 B Demand Generation Marketing Specialist (British Columbia)
🏢 Bentley Systems
📍 British Columbia