Lead AI Search and SEO initiatives at BMO, shaping enterprise processes, GEO practices, and brand visibility across AI platforms.
As Senior Manager on the Digital Acquisition team, you will expand AI Search capabilities through partnerships with Brand, Communications, Digital PR, and business teams. The work includes AI-driven search, reputation management, SEO data capabilities, and affiliate programs developed with performance marketing.
Key Responsibilities: Evolve digital PR and influencer marketing into GEO practices
Integrate communications strategies with Brand and business priorities
Develop creator, ratings, reviews, and content strategies
Measure GEO and Earned Authority performance
Maintain frameworks for citations, sentiment, and brand mentions
Requirements: Eight or more years in SEO, GEO, or AI search visibility
Experience in PR, media relations, or influencer marketing
Experience with SEO and search insights platforms
Analytical capability using AI and measurement tools
Crisis and reputational risk experience in complex environments
Bring AI Search, SEO, GEO measurement, and reputation expertise to BMO’s expanding Digital Acquisition function.

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📌 Senior Manager AI Search Strategy (Ontario)
🏢 BMO
📍 Ontario