Lead Paid Social activation at WPP Media while guiding Programmatic campaigns and delivering precise digital media execution. This is a hybrid leadership position.
As Director, Activation, you will shape channel strategy across Paid Social and Programmatic for lower-funnel KPIs, including app acquisition and conversions. You will manage direct reports, coordinate global offshore support, and translate campaign data for senior clients. The position requires solid workflow management and cross-functional collaboration.
Key Responsibilities: Direct Paid Social strategy, setup, and optimization
Oversee foundational Programmatic campaign activation
Lead Social and Programmatic Managers
Establish QA, pacing, and operational workflows
Translate technical data into strategic client insights
Requirements: Six or more years of digital media activation experience
Advanced Paid Social platform and performance expertise
Foundational programmatic buying and DSP knowledge
Experience managing direct reports and team capacity
Excellent written and verbal stakeholder communication
Bring Paid Social leadership, Programmatic knowledge, and structured execution to WPP Media’s digital activation team.

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📌 Director Paid Social Activation (Ontario)
🏢 WPP Media
📍 Ontario