Job Description
Insight Global is seeking a Performance Creative Strategist for a rapidly growing fintech client in the consumer investing space.

This individual will sit at the intersection of creative strategy, paid acquisition, and consumer psychology, helping drive customer growth across major social platforms including Meta, Tik

Tok, You

Tube, and Reddit.

The ideal candidate is highly analytical, deeply immersed in internet culture, and passionate about understanding why creative performs.

They will be responsible for developing ad concepts, scripting and producing short-form video content, managing creator campaigns, analyzing performance metrics, and scaling winning creative strategies into repeatable growth systems.

This role offers the opportunity to directly impact customer acquisition and growth for one of North America's fastest-growing investing platforms.

Day-to-Day:
• Own creative strategy across Meta, Tik

Tok, You

Tube, Reddit, and emerging channels
• Develop ad concepts, hooks, scripts, UGC content, and performance-focused campaigns
• Create, produce, film, and edit short-form content for paid acquisition campaigns
• Partner with creators, editors, and designers to execute campaigns
• Analyze campaign performance and optimize creative based on key KPIs including CTR, CPA, retention, thumb-stop rate, conversion rate, and customer acquisition metrics
• Research competitors, trends, and top-performing consumer brands
• Develop and manage creative testing frameworks, helping scale winning concepts into repeatable systems.
• Write creator briefs and performance-focused messaging
• Work closely with paid media buyers to align creative with audience and funnel strategies
Continuously generate new ad concepts, landing page ideas, and growth experiments
Skills and Requirements
• 5+ years of experience in performance creative strategy, growth marketing, paid social, or UGC advertising




• Deep understanding of short-form content performance across Tik

Tok, Instagram Reels, Meta, You

Tube Shorts, and similar platforms
• Strong copywriting, storytelling, and creative concept development skills
• Experience using performance data to inform creative strategy, testing, and iteration.
• Experience collaborating with creators, editors, designers, and paid media teams
• Strong understanding of consumer psychology and performance-driven marketing
• Self-starter with strong creative judgment and ability to execute quickly
• Hands-on experience creating, producing, filming, and editing high-performing short-form video content, with the ability to independently take concepts from ideation and scripting through production, launch, and testing
• Naturally plugged into internet culture, trends, memes, and evolving creator formats
• Experience working with DTC brands, consumer apps, fintech companies, creator brands, or startups
• Experience driving mobile app growth and user acquisition
• Background creating investing, finance, or fintech-related content
• Personal experience as a content creator
Robust understanding of paid acquisition economics (CPI, CAC, ROAS, retention, etc.)
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day.

We are an equal employment opportunity/affirmative action employer that believes everyone matters.

Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.

If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].

📌 Performance Creative Strategist (Toronto)
🏢 Insight Global
📍 Toronto