Lead loyalty strategy and digital transformation for KFC Canada, combining customer data expertise with hands-on execution across restaurants, digital, and delivery. As Senior Manager, Loyalty & Digital, you will align loyalty and digital strategy with broader business priorities. You will guide customer engagement while launching and scaling rewards programs, supporting e-commerce growth, and using insights to drive decisions. This role requires strategic thinking, accurate execution, and strong stakeholder management. Key Responsibilities:

Develop and execute loyalty and digital strategy Redefine customer engagement across restaurants, digital,



and delivery Launch and scale successful loyalty or rewards programs Drive e-commerce growth and digital transformation initiatives Use customer data and insights to guide decisions Requirements:

Four-year post-secondary degree in marketing, business, or related field Eight or more years in loyalty, CRM, digital, or e-commerce leadership Proven success launching and scaling loyalty or rewards programs Exceptional communication and stakeholder management skills MBA preferred; matrixed-environment experience preferred Bring loyalty leadership, digital transformation, customer analytics, and precise execution to KFC Canada’s customer engagement strategy.

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📌 Senior Loyalty and Digital Manager (Vaughan)
🏢 Yum! Brands
📍 Vaughan