1. About Us

MyBaby Unwind started as a solo-practitioner, and since 2018, has grown to be a multidisciplinary pediatric clinic in downtown Toronto for babies, toddlers and their families. Now, our pediatric physiotherapists, occupational therapists, speech-language pathologists, lactation consultants (IBCLCs), RMTs, osteopaths and craniosacral therapists work together under one roof.

We are a female-led small business, and our work is simple to describe. We help ease the transition from womb to world. We just moved into a new space at King & Strachan, three times bigger than our last one, and the front desk is where every family's care with us begins.

2. Role Mission

Make sure every struggling family who contacts us feels heard, gets matched with the right care team, and gets booked, so they can move out of survival mode and start enjoying their baby. Then show the world what it actually feels like inside our clinic, every day.

3. Who We Are Looking For

The parents who reach out to us are often new, sleep deprived and scared. Their baby won't latch, won't settle, or something feels wrong and nobody has given them answers. Some of them cry on the phone.

You are the person who stays calm in that moment. You listen to the whole story before jumping to solutions. You never make a parent feel like they waited too long or did something wrong. And you get satisfaction from connecting a worn-out family with the practitioner who will help them.

You also notice the small moments that make this clinic special, and you have your phone out to capture them. You get excited pitching ideas for a workshop promo. You care about the personality of a place, not just its list of services.

This role is not "just reception." If you love working with babies and new parents, it will be one of the most meaningful jobs you've had.

4. Responsibilities & Expectations

- Own every family inquiry across phone, email and Instagram DMs, so every family gets a prompt, warm reply.
- Own triage and matching.



Take each family's story in their own words, match them to the right practitioner or care team using our Internal Referral Guide, and loop in the clinic owner before booking any case involving a NICU stay, traumatic birth or complex medical history. Turn as many inquiries as possible into booked first sessions.
- Own follow-up. Every family who inquires but doesn't book, or who is due for a next visit, gets a follow-up. Nobody falls through the cracks.
- Own Jane App booking and direct billing. Book, confirm and reschedule across the full team. Submit direct billing claims accurately and resolve rejected claims quickly. Send monthly payment and sales reports to our bookkeeper by the 1st of every month.
- Own clinic-life content. Spend about 30 minutes a day capturing, editing and posting photos and video of real clinic life, using AI tools to work faster. Post consistently and bring fresh ideas every week to promote our programs, classes and workshops. Get written consent before any family appears in content, every time.
- Own the space. Open and close the clinic each day using our front-desk checklist, so every family walks into a calm, clean and welcoming room.

5. Required Experience & Skills

Required

- Hands-on experience with Jane App, including direct billing to insurers
- Front desk or reception experience in a wellness clinic
- Proven experience capturing, editing and posting photo and video content for a business Instagram account (you'll be asked for examples)
- A genuine love for babies, new parents and families
- Clear, warm written and spoken English
- Available in person Monday to Thursday, 9:30 AM to 4:30 PM

Preferred





- Perinatal or early childhood experience (doula, lactation, postpartum support, pediatric clinic, childcare)
- Comfortable using AI tools, Canva or CapCut for content and admin
- Open to adding Friday shifts as the clinic grows

6. Key Performance Indicators (KPIs)

You'll be reviewed on these at 90 days. We'll set the specific targets together once you're settled in.

- Inquiry response time: how quickly families get a first reply across phone, email and DMs.
- Inquiry-to-booking rate: the share of new family inquiries that book a first session.
- Follow-up completion: the share of unbooked inquiries and due-for-rebooking families followed up on time.
- Billing accuracy: the share of direct billing claims submitted correctly without rejection.
- Content consistency: clinic-life posts published and new content ideas pitched each week.

7. Benefits/Perks

- $24/hour, part-time (about 28 hours a week), with room to grow into Fridays
- Two-plus weeks of hands-on training with our current coordinator, plus ongoing support after she transitions
- A fully documented front-desk handbook and SOPs, so you're never guessing
- A brand-new clinic space at King & Strachan, steps from a TTC streetcar stop
- No holiday shifts
- A team that genuinely works together

8. How to Apply

Click Apply on this Indeed posting and include:

- Your resume
- Two or three examples of social content you've created. Paste an Instagram or TikTok link (or a Google Drive link to photos and reels you shot and edited) in the screening question
- A short cover letter with a few sentences on why you want to work with current parents and babies

Applications without social media examples won't be reviewed.

Applications close Friday, November 6. Shortlisted candidates will be invited to interview the week of November 9. The role starts Monday, November 16, 2026.

Pay: $22.00-$24.00 per hour

Expected hours: 21.0 – 28.0 per week

Work Location: In person

📌 Front Desk & Family Care Coordinator (Toronto)
🏢 MyBaby Unwind
📍 Toronto