The Marketing Manager oversees marketing for the Walt Morris Auto Group to drive awareness, growth, and retention. You are not just coordinating campaigns, you own the process from beginning to end managing budgets and influence for our dealerships. This challenge is for you if you are ready to take on the full marketing strategy with a disciplined execution on planning, implementation, and performance management.

Responsibilities
Strategic Partnership & Planning

- Serve as the trusted consultant for all marketing needs for your respective dealer partners
- Host monthly marketing calls with General Managers to create plans that align with the dealership goals
- Provide appropriate recommendations for marketing diversification mix alongside investment strategy

Budget Ownership & Performance Accountability

- Manage and track dealership advertising budgets, ensuring the marketing spend is consistent with approved plans and delivers the desired results
- Deliver and oversee performance across campaigns and marketing channels, using data to optimize, adjust,



and re-prioritize spend accordingly
- Provide meaningful reporting to stakeholders to pivot accordingly as needed

Multi-Channel Marketing Execution

- Coordinate campaigns across: Digital advertising such as search, social, display, and video
- Website initiatives and conversion optimization
- Email and CRM-driven communications
- In-store, on-lot, and local market activations
- OEM required initiatives
- Analyze results, identify trends, and proactively bring new ideas and improvements forward
- Design and implement campaigns based off OEM programs, inventory priorities, and regional market conditions

What We’re Looking For

- 2-3+ years' experience in automotive dealership marketing
- Track record to manage multiple dealerships' marketing strategy
- Solid communication and presentation skills

- Full working knowledge of Microsoft Office
- Post-secondary education in Marketing, Business, and/or Communications

📌 Marketing Manager (Winnipeg)
🏢 Maserati & Alfa Romeo of Winnipeg
📍 Winnipeg