Summary

Reporting to the CEO, the Communications and Community Engagement manager is responsible for internal and external communications including social media and marketing, community relations, and event planning. As a member of the leadership team, the Communications and Community Engagement Manager contributes to strategic planning and organizational decision-making. The role builds relationships with members and community partners, coordinates sponsorships, donations, and events, and promotes the organization through various communication channels.

The Manager would be responsible for supporting Lakeshore Co-op (“the Co-op) in both Yellowknife and Hay River but would be based at the administrative office in Yellowknife.

Job Duties

Communications

External

- Develop and coordinate external communications that promote the Co-op’s products, services, activities, and community involvement.
- Prepare and coordinate articles, press releases, promotional materials, and other communications.
- Oversee the management and maintenance of website content.
- Ensure external communications are skilled, timely, and aligned with the Co-op’s values and brand.

Internal

- Develop and coordinate internal communications to keep employees informed about organizational updates, initiatives, promotions, events, and matters affecting the Co-op.
- Prepare and distribute staff newsletters and other internal communications.
- Work with leadership, department managers and human resources to identify important information and ensure it is communicated effectively to employees.
- Support employee engagement by promoting organizational initiatives, recognizing employee contributions, and sharing information about Co-op activities and opportunities.

Social Media Management

- Develop and maintain social media content.
- Coordinate social media campaigns, promotional content, and community engagement initiatives.
- Monitor social media activity and respond to customer and community inquiries in a timely and professional manner.
- Identify opportunities to increase awareness of the Co-op’s products, services, events, and community involvement through digital channels.




- Monitor engagement and provide recommendations to improve the effectiveness of social media and digital marketing activities.

Community Engagement and Member Relations

- Develop and maintain strong relationships with members, community organizations, businesses, and other community partners.
- Coordinate community engagement activities that strengthen the Co-op’s connection to the communities it serves and to develop awareness.
- Promote the Co-op’s cooperative values as a community-focused organization.
- Coordinate and respond to requests for sponsorships, donations, cooperative involvement, and community events.
- Support the development of community engagement initiatives in Hay River, including building and maintaining relationships with local organizations, businesses, and community members.
- Identify opportunities to increase member participation and awareness of the Co-op’s activities and benefits.
- Listen to feedback from members and community partners in Yellowknife and Hay River, and share their concerns, ideas, and suggestions with leadership.

Event Planning

- Plan, coordinate, and support organizational, employee, member, and community events, including: the Annual General Meeting (AGM); strategic planning sessions; annual Christmas party; social club activities and initiatives; parade planning; community barbeques; and other events and initiatives that support the Co-op’s strategic objectives and community relationships.
- Responsibilities include coordinating event logistics, communications, promotional materials, coordination of volunteers, and other requirements as necessary.

Coordinate Donations & Fundraising

- Coordinate the Co-op’s donation and sponsorship activities in accordance with applicable policies, budgets, and approval processes.
- Review and respond to requests for donations,



sponsorships, and community support.
- Coordinate food drives, in-store fundraisers, and other charitable initiatives.
- Support community organizations and events through cooperative involvement, sponsorships, and promotional activities.
- Coordinate with individuals and organizations hosting fundraising events at the front of the store, ensuring activities are appropriately scheduled and communicated.
- Maintain records of donations, sponsorships, and community involvement activities.
- Prepare recommendations and reports regarding community involvement activities, as required.

Requirements

- Bachelor’s degree in marketing, communications, business, or related field.
- 5 years of progressive experience in marketing, communications, community engagement or related field.
- Experience developing and implementing marketing and communications strategies.
- Experience managing social media platforms and digital communications.
- Excellent written and verbal communication skills.
- Excellent organizational, planning, and project management skills.

Work Conditions

- Primarily office-based, at Lakeshore Co-op’s head office in Yellowknife
- Regular interaction with members, community organizations, and external partners.
- Regular travel to Hay River, and other locations will be required to attend events, and community engagement activities.
- Occasional evening and weekend work required to support events, meetings, and community initiatives.
- Work may involve periods of increased activity particularly during the AGM and some community events.
- The position requires the ability to work collaboratively with the leadership team while also managing independent responsibilities and projects.
- Must be able to maintain a professional and positive presence when representing the Co-op in the community.

Pay: From $90,000.00 per year

Advantages:

- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- Store discount

Education:

- Bachelor's Degree (preferred)

Experience:

- progressive communications or marketing: 5 years (preferred)

Work Location: In person

📌 Communications and Community Engagement Manager (Yellowknife)
🏢 Lakeshore Co-operatives
📍 Yellowknife