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TITLE:
GM / VP of E-CommerceLOCATION:
Toronto, ON (In office)BASE SALARY: TBD- aligned with experienceOTE:
Performance-based bonus includedOTHER:
Full benefits, wellness perks, leadership opportunity to build something from the ground upLooking for a growth-minded e-commerce leader ready to build a business-within-a-business.This is not your average VP role — this is an opportunity to shape, scale, and lead a digital commerce division backed by 30+ years of industry credibility and national reach. You’ll get the infrastructure of a trusted brand with the autonomy of a startup.ABOUT THE CHANCE:You’ll be responsible for building the e-commerce business from the ground up. From setting the strategy to leading the execution — everything from pricing and product roadmap to digital marketing and tech stack is in your domain. You’ll own the P&L;, develop high-performing teams, and collaborate across supply chain, marketing, and merchandising to deliver exceptional digital experiences.If you’ve led a DTC or omnichannel brand into profitable online growth — and you're looking for a blank canvas to do it again (with more support) — this is it.YOU'LL BE IN CHARGE OF:Developing and executing a go-to-market and long-term e-commerce strategyOwning and optimizing the P&L; for digital channelsLeading cross-functional teams (tech, ops, marketing, supply chain) toward ambitious growth targetsDriving customer acquisition, retention, and loyalty with performance-based strategiesSelecting, managing, and evolving the e-commerce tech stack and vendor relationshipsOverseeing regulatory compliance, privacy standards,



and cybersecurity protocolsBuilding strategic partnerships and third-party integrations that fuel scalable growthDriving analytics, A/B testing, and experimentation to boost conversion and customer lifetime valueABOUT YOU:10+ years in e-commerce leadership with a track record of profitable scalingExperience in Apparel, Homegoods, Luxury Retail, or Omnichannel consumer brandsStrong P&L; management and comfort operating at both strategic and execution levelsData-driven decision-maker who understands UX, retention, and digital funnelsEntrepreneurial, collaborative, and agile — thrives in fast-paced and evolving environmentsBonus: Background in launching new market entries or DTC modelsYOUR STYLE:You're scrappy but strategic. Visionary but grounded in KPIs. You build high-performance cultures, ask the hard questions, and turn insights into action.WHY THIS ROLE?You'll be the architect of a brand-new business arm with the backing of a legacy leader in the design space. You’ll have the freedom to create — and the support to win.Seniority level
Seniority level DirectorEmployment type
Employment type Full-timeJob function
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📌 General Manager, Ecommerce (Winnipeg)
🏢 hirequity Recruitment Agency
📍 Winnipeg