Own Felix brand strategy and integrated campaigns remotely from anywhere in Canada, combining creative judgment with commercial accountability.As Senior Director, Brand, you will lead brand marketing and Product Marketing at Felix, Canada’s digital healthcare company. You will shape positioning, launch major products, and connect patient-facing stories across channels. The work spans campaign leadership, measurement, team management, and regulated-category collaboration.Key Responsibilities:
Lead flagship integrated marketing campaigns from brief through measurementSet the 18-month brand strategy and integrated marketing calendarGuide product positioning, launch plans, and go-to-market executionOwn brand budgets, tracking, lift, incrementality,



and media modellingLead Brand and Product Marketing team developmentRequirements:
10+ years in consumer or direct-to-consumer brand marketingExperience spanning brand marketing and product marketingMulti-million-dollar integrated campaign ownership across major channels5+ years managing senior contributors or managersPortfolio demonstrating taste, judgment, and measurable resultsBring integrated execution, product marketing expertise, and brand measurement leadership to Felix’s Canadian healthcare growth story.
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📌 Senior Brand Marketing Director (Winnipeg)
🏢 Felix
📍 Winnipeg