About Collabstr

Collabstr is the world’s largest marketplace for hiring social media influencers. Over 550,000 brands use Collabstr to get high-quality content from over 1,200,000 content creators. We’re a quick-growing startup operating on the cutting edge of a $44 billion industry, and we’re looking for motivated and driven individuals to join our team. We like hard workers who can think critically and offer unique insights.

Our Culture & Values:

- We move fast and maintain a startup mindset
- We avoid corporate bureaucracy at all costs
- We hit deadlines, even if that means working late or on weekends
- Team members are given full ownership over their roles
- Data and customer feedback are the cornerstone of our product evolution
- We reward hard work and progress with cash bonuses

About the Role

Collabstr is hiring a Growth Marketing/Demand Generation Manager to own our top-of-funnel growth objectives. This is a critical role at a fast-growing company with direct ownership of the channels that drive most of Collabstr’s new business. The ideal candidate is someone who has scaled acquisition at a startup before, and can contribute ideas and expertise to other areas of the funnel, too.

Key Responsibilities:

- Manage, improve, and expand Collabstr’s established paid acquisition programs across Meta and Google
- Test new paid acquisition channels
- Manage retargeting and audience strategy (lookalikes, custom audiences, exclusions) across paid channels
- Procure and experiment with a high volume of ad copy and creative across all paid channels
- Create new landing pages for your programs while running tests to optimize design, layouts, positioning, and CTAs for maximum conversion
- Run experiments and make conversion-related improvements to Collabstr’s home page and other key entry points
- Maintain attribution and reporting to tie spend to qualified pipeline, revenue, and CAC payback




- Turn top-performing ad and landing page insights into positioning recommendations for the website and Product Marketing
- Manage outside partners such as agencies and freelancers where they help you move faster

Collabstr is a fast-moving startup with a lot to accomplish. As your skills, interest, and time permit, you may additionally:

- Support the execution of outbound and ABM strategies across email and paid ads
- Complete tasks and contribute ideas to Collabstr’s SEO/GEO strategy
- Contribute to Collabstr’s lifecycle marketing and other funnel optimization efforts
- Support the creator side of the marketplace with acquisition campaigns that grow supply in target niches and geographies
- Help evaluate and set up marketing tools across analytics, ads, and landing pages

Mandatory Requirements:

- 5+ years of experience of demand generation at a startup, with a focus on paid acquisition
- Track record of efficiently improving core paid channels and experimenting with new ones
- Experience running conversion rate optimization experiments and improving landing page experience over time

Not mandatory, but highly valued:

- Hands-on experience and knowledge of content marketing, lifecycle marketing, ABM, marketing operations, and data visualization
- Experience with B2B SaaS, two-sided marketplaces, the creator economy, and/or PLG motions

Compensation and Benefits:

? Fully Remote — work from anywhere, with an emphasis on async collaboration.

? Competitive Pay — $100,000 - $140,000 CAD // $70,000 - $100,000 USD

? Annual Reviews — yearly performance and compensation reviews with opportunities for raises.

? Paid Time Off — 3 weeks of vacation to recharge.

?️ Paid Holidays — observe statutory holidays with pay.

? Paid Sick Leave — take care of yourself when you need it.

? Autonomy & Ownership — you'll have real control over your projects and the freedom to shape how things get done.

? Growth Potential — opportunity for career progression and financial growth.

📌 Growth Marketing Manager (Vancouver)
🏢 Collabstr
📍 Vancouver