Vous aimez aider les autres à réussir et laisser votre marque? Vous éprouvez de la fierté à guider les clients vers les bonnes solutions pour leurs projets? Si, en plus de cela, vous êtes de nature curieuse et souhaitez acquérir de nouvelles connaissances, envisagez de commencer ou de faire progresser votre carrière chez Home Depot.

Position Overview

The SEO Analyst role supports the overall vision for digital marketing for The Home Depot Canada by attracting quality organic search traffic to our website for lead generation, engagement and revenue. This includes supporting the SEO strategy and research by doing competitive website analysis, gap assessment and landing page optimization for the Home Depot Canada website.

Key Responsibilities

Research and Implementation

Perform keyword research to optimize existing content and uncover new opportunities to increase SEO traffic

Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific

Research and analyze competitor link building activities and SERP (Search Engine Result Pages) results

Implement link building strategy and campaigns for homedepot.ca

Partnering

Work with all content creators (Online Experience/Marketing/Digital Production teams) to optimize existing content and produce new content with the most SEO value to THD Canada

Work with PR/ Marketing team to maximize link building gains and prioritize outreach activities

Work with the Product Management and Technology teams to ensure SEO best practices in newly developed and existing code

Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)





Reporting and Project Management

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance

Communicate to team and management on project development, timelines, and results

Competencies

Collaborates

Action Oriented

Drives Results

Communicates Effectively

Plans and Aligns

Skills

Solid analytical and interpersonal skills

Organizational skills

Problem-solving and critical thinking skills

Data Analysis

Project management

Direct Manager/Direct Reports

Reports to Senior Manager of SEO

Travel Requirements

Limited

Travel to Toronto Store Support Location when needed

Physical Requirements

Extended Sitting

Repetitive Tasks

Hybrid Work

Remote

Travel to store locations as needed.

Working Conditions

Working in an office setting: computer work, camera on virtual meetings, taking support calls

Minimum Education

University/College degree in a related area of study, or equivalent experience.

Minimum Years Of Work Experience

2-5 years experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

Minimum Leadership Experience

None

Certifications

None

Other Requirements/Assets

Experience with website analysis using a variety of analytics tools including Google Analytics, Adobe Omniture

Experience working with popular SEO-industry tools (BrightEdge, Conductor, Google Keyword Planner, AWR Cloud, Botify, Moz, Ahrefs, ScreamingFrog etc.)

Experience working with Content Management System (CMS) and building/administering content in CMS environments

Advanced capability in MS PowerPoint, Excel, Word, Outlook

Bilingual (English/French) will be considered an asset.

The pay range for this position is between $55,100.00 - $62,000.00

📌 Opt. rech. (Toronto)
🏢 The Home Depot Canada
📍 Toronto