About Life360
Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 88 million monthly active users (MAU) across more than 150 countries.
About The Team
The Circle Expansion team at Life360 is building the next frontier of meaningful connection — deepening Life360’s peace-of-mind platform beyond the core family circle: aging parents staying safely independent, pre-teens navigating the world with wearables, and extended families and loved ones living apart. Our mission is to unlock more value for these members and the families around them, with features that help them stay protected, connected, and sane amidst the chaos of everyday family life.
About The Job
Life360 is hiring a Product Director for Circle Expansion — a seasoned PM who doesn’t just use AI tools, but thinks natively in them. You’ll lead product strategy and execution as a high impact individual contributor across Life360’s fastest-growing new member segments, with aging parents as a cornerstone use case alongside pre-teens with wearables, extended families living apart, and the communities people are already a part of.
This is a high-ownership, greenfield role. You’ll drive customer discovery, shape the product roadmap, and work closely with our AI-Native engineering team to ship experiences that matter. You’ll help define what AI-Native product management looks like at Life360 — from how we synthesize research and write specs, to how we run discovery and measure impact. You’ll set the standard others will follow.




You’ll operate simultaneously as a senior strategist and a hands‑on IC — toggling between executive‑level framing and detailed product requirements for Engineering, UX, and PMM. If you’re energized by developing clarity in ambiguity, motivated by outsized impact, and excited about the people we’re building for, this role was made for you.
Salary
For candidates based in the US, the salary base range for this position is 201,500
- 294,500 USD. For candidates based out of Canada, the salary range is 202,500
- 237,500 CAD. Note: We take into consideration an individual’s background and experience in determining final salary — therefore, base pay offered may vary considerably depending on geographic location, job‑related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.
What You’ll Do
Own the Circle Expansion product roadmap across multiple member segments — managing the full product lifecycle from discovery through growth.
Drive customer discovery that is deep, rigorous, and fast — using AI-Native research workflows to synthesize signals, surface insights, and validate hypotheses across segments.
Define product strategy and vision grounded in customer needs, business objectives, and Life360’s platform strengths — and communicate it compellingly to leadership, engineering, and go‑to‑market partners.




Work with AI as a first‑class collaborator — your primary workflow involves using AI to accelerate discovery synthesis, spec writing, competitive analysis, metric tracking, and stakeholder communication.
Partner tightly with design and engineering to translate complex user problems into elegant, scalable solutions, making smart trade‑offs between UX, cost, and technical constraints.
Lead go‑to‑market strategy in partnership with marketing, growth, and operations — ensuring end‑to‑end thinking that spans product development, acquisition, activation, and retention and using experimentation to drive and measure success.
Own the metrics of the Circle Expansion product portfolio across customer‑centric KPIs, subscription impact, revenue, and retention.
Evangelize the vision for Circle Expansion, serving as the voice of the customer — aging parents, young adults, coaches, and caregivers — across all aspects of the product experience.
What We’re Looking For
10+ years of product management experience, including 3+ years in consumer‑oriented mobile products from concept to launchProven success managing full product lifecycles — from customer discovery and roadmap creation through go‑to‑market and ongoing optimizationExperience building for diverse or underserved consumer segments;

familiarity with multigenerational audiences, aging adults, or caregiver dynamics is a strong plusStrong ability to define product vision and strategy grounded in customer insights, data, and business objectivesAbility to synthesize complex trade‑offs between user experience, cost, schedule, and technical constraintsDemonstrated skill collaborating with cross‑functional teams including engineering, design,

📌 Product Director (Toronto)
🏢 Life360
📍 Toronto