Are you a strategic leader passionate about shaping the public voice of HUB Cycling? We are seeking a dynamic Director of Advocacy and Communications to lead our mission of getting more people cycling, more often. In this pivotal role, you will bridge the gap between high-level brand strategy and grassroots mobilization, managing influential campaigns like #UnGapTheMap to translate community needs into meaningful public policy. You will lead a talented team to oversee integrated marketing, cultivate a culture of inclusion, and serve as a key spokesperson for cycling across BC. If you are an exceptional storyteller who thrives on balancing internal objectives with external impact, we invite you to help us create healthier, more connected communities.
ABOUT HUB CYCLINGHUB Cycling is a charitable not-for-profit organization that has spent more than two decades removing barriers to cycling in Metro Vancouver, while cultivating the health, environmental, and economic benefits that active transportation can bring. HUB Cycling has educated and motivated thousands of people, and championed improvements that #UnGapTheMap to create a more connected cycling network.
HUB Cycling’s mission is to get more people cycling, more often. We make cycling better through education, action and events. More cycling means healthier, happier, more connected communities. We’re leading the way in making cycling an attractive choice for everyone.
We acknowledge that HUB Cycling, through its various projects, operates on the traditional unceded territories of many First Nations in British Columbia. Learn more about the distinct languages, economic background, and First Nations communities in regions across British Columbia on this interactive map.




ABOUT THE ROLEThis role leads HUB Cycling’s work to improve cycling conditions in British Columbia through powerful, inclusive communications and strategic advocacy campaigns. You will manage a high-performing team and support a network of dedicated volunteers to mobilize public and decision‑maker support. By building robust relationships with partners and underrepresented communities, you will amplify diverse voices to create a safer, more connected province for all people riding bikes.
The Director of Advocacy and Communications will report to the Executive Director and will supervise the Marketing Manager, Community Manager and Manager of Infrastructure, Policy and Planning.
RESPONSIBILITIESAdvocacy
Manage public and decision‑maker‑focused campaigns that make biking better in British Columbia (i.E. UnGapTheMap, BC budget submissions, I Bike. I Vote., etc), with a focus on improving cycling infrastructure for equity‑denied groups
Develop plans and materials for campaigns, including responsive campaigns to government and policy‑maker processes (e.G. Motor Vehicle Act reforms)
Collaborate with local, regional, First Nations, and provincial partner organizations and decision makers to achieve campaign objectives
Build relationships with equity‑denied groups, understanding their lived experiences, priorities,



and potential barriers to participation in our advocacy work
Secure funding to support HUB’s advocacy and new initiatives, to support long‑term sustainability and expansion of our work with new audiences
With the support of your team, build the capacity of our 10 volunteer local committees and other volunteer advocates, including our Advocacy Committee
Review and approve letters to decision makers, drafted by volunteer advocates, ensuring a consistent voice and evidence‑based information is included across various communications.
Identify and design research and community engagement projects that advance or inform key advocacy goals. Secure necessary funding, tools, or partnerships to execute research initiatives.
Oversee staff, contractors and volunteers in the collection and analysis of community data and external research.
Marketing and Communications
Develop strategies to build the reputation and capacity of HUB Cycling as a trusted resource for cycling education, advocacy, celebration and research
Oversee and evolve the brand identity across all programs and initiatives, ensuring consistency in tone, visuals and messaging
Support the organization in bringing more people to the HUB Cycling website and other communication channels
Serve as a key spokesperson for HUB Cycling, including representing HUB Cycling in media interviews, drafting and distributing media releases, op‑eds, blogs or other articles
Maintain our list of active media contacts and support the other staff in achieving media coverage
Support the organization in engaging and growing the number of HUB Cycling members, particularly with equity‑denied communities that are underrepresented

📌 Director Of Advocacy And Communications (Toronto)
🏢 HUB Cycling
📍 Toronto